The case study sheds light on the subscription-based model and how clv and churn work for them. To investigate various companies, their tactics, and the correlation between these strategies, and their impact on CLV and churn and determine which metrics will be best for them to track whether clv or churn is getting better. The research will involve analysis, comparative studies, and a synthesis of findings to propose actionable insights.

In-depth Exploration: Provide a detailed understanding of subjective research, perspectives, and approaches related to the subject.

Insightful Analysis: Offer interpretations, insights, and connections that shed light on the subject's unique aspects.Present data gathered from blogs, studies, reports, surveys, or analysis.

Highlight key themes, challenges, success factors, and differences for the study.

Contribution to Knowledge: Contribute new knowledge or perspectives to the field by filling gaps or offering novel insights.