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This repository contains solutions to the 3 different tasks that must be performed during the data analytics virtual internship provided by KPMG via Forage.

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KPMG-Data-Analytics-Virtual-Internship

The KPMG Data Analytics Virtual Internship is designed to help us gain a practical insight into the work done at KPMG and it is an opportunity for us to build career skills and experience.

Introduction

Sprocket Central Pty Ltd , a medium size bikes & cycling accessories organisation, has approached Tony Smith (Partner) in KPMG’s Lighthouse & Innovation Team. Sprocket Central Pty Ltd is keen to learn more about KPMG’s expertise in its Analytics, Information & Modelling team. The project is mainly divided into three tasks:

Task 1: Data Quality Assessment

Assessment of data quality and completeness in preparation for analysis

The client provided KPMG with 3 datasets:

  • Customer Demographic
  • Customer Addresses
  • Transactions data in the past 3 months

We performed the preliminary data exploration and identify ways to improve the quality of Sprocket Central Pty Ltd’s data.

Task 2: Data Insights

Targeting high value customers based on customer demographics and attributes.

  • In building this recommendation, we started with a PowerPoint presentation which outlined the approach which we will be taking.
  • The client has agreed on a 3 week scope with the following 3 phases as follows - Data Exploration; Model Development and Interpretation.
  • Prepared a detailed approach for completing the analysis including activities – i.e. understanding the data distributions, feature engineering, data transformations, modelling, results interpretation and reporting.

Task 3: Data Insights and Presentation

Using visualisations to present insights

Developed a dashboard using Tableau that displays the data summary and results of the analysis. Some of the focussed business context when presenting findings were:

  • What are the trends in the underlying data?
  • Which customer segment has the highest customer value?
  • What do you propose should be Sprocket Central Pty Ltd ’s marketing and growth strategy?
  • What additional external datasets may be useful to obtain greater insights into customer preferences and propensity to purchase the products?

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This repository contains solutions to the 3 different tasks that must be performed during the data analytics virtual internship provided by KPMG via Forage.

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