● SITUATION - AtliQ Hardware, faced significant losses in Latin America due to Excel-based analytics. To address this issue, the company's senior executives decided to invest in a data analytics expert, utilizing data from the previous year to enhance performance and decision-making.
● TASK - The Stake Holders require actionable insights to analyze trends, revenues, profit margins, and more, with the ultimate goal of boosting the business.
● ACTION - Created the following views which have their own importance :
➤ Finance View - By analyzing the financial performance across different markets, products, and customer segments, this view provides a holistic
understanding of the company's profitability and areas of strength or weakness.
➤ Supply Chain View - This view is equipped with valuable metrics related to customers and products, enabling a detailed analysis of net sales errors.
By identifying the root causes of these errors, the company can enhance sales accuracy, which leads to improved customer
satisfaction and trust.
➤ Sales & Marketing View - The Sales View and Marketing View offer a wealth of data on customer & product performance, as well as region/market insights.
By understanding the factors driving sales, such as customer preferences, product demand, and regional trends, AtliQ Hardware
can align its marketing strategies accordingly. This ensures that marketing efforts are targeted, leading to improved gross
margins and higher net sales.
● RESULT - The generated insights will help stakeholders in the data-driven decisions in their businesses with accuracy & precision.
You can view the full report by clicking on the following LINK : [https://app.powerbi.com/view?r=eyJrIjoiNzdkMjhjMWMtMDUxNy00M2JhLTgzNmEtYWQ1ZThmN2FhMGNkIiwidCI6ImM2ZTU0OWIzLTVmNDUtNDAzMi1hYWU5LWQ0MjQ0ZGM1YjJjNCJ9]