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What happens when I peek at the results of my AB test before I've collected all my data?

This is a simulation script that simulates an AB test scenario. It allows you to see what might happen if you were to 'peek' at your AB test data early, and the effect it has on your false positive rate.

Good reading: https://www.evanmiller.org/how-not-to-run-an-ab-test.html

You can run the simulations yourself using Binder here: Binder

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