make installpostgres
make virtualenv
make setupdb
source .env/bin/activate
make runserver
Refer to Makefile for further details; it should serve as a guide to how to manage the local Python development environment.
The JSON field support appears to be quite good, django's queryset API supports several operations for querying data inside JSONB fields.
See: https://docs.djangoproject.com/en/1.10/ref/contrib/postgres/fields/#containment-and-key-operations