chore(docs): updated README

README.md

@@ -1,79 +1,75 @@
+# DocSearch
+
+[![build status](https://travis-ci.org/algolia/docsearch.svg?branch=master)](http://travis-ci.org/algolia/docsearch)
+[![NPM version](https://badge.fury.io/js/docsearch.js.svg)](http://badge.fury.io/js/docsearch.js)
+
+We've created the fastest, easiest way to search within documentation. Check out our [website](https://community.algolia.com/docsearch/) to add an outstanding search to your documentation.
+
 <!-- START doctoc generated TOC please keep comment here to allow auto update -->
 <!-- DON'T EDIT THIS SECTION, INSTEAD RE-RUN doctoc TO UPDATE -->
-**Table of Contents**  *generated with [DocToc](https://github.com/thlorenz/doctoc)*
+## Table of Contents
 
-- [docsearch](#docsearch)
-- [Usage](#usage)
-- [Examples](#examples)
-- [How do I get an `apiKey` and `indexName`?](#how-do-i-get-an-apikey-and-indexname)
-- [How does it work?](#how-does-it-work)
+- [Introduction](#introduction)
+- [Setup](#setup)
+- [Customization](#customization)
 - [Development workflow](#development-workflow)
   - [Local example](#local-example)
   - [Documentation website](#documentation-website)
   - [MacOS](#macos)
 
 <!-- END doctoc generated TOC please keep comment here to allow auto update -->
 
-# docsearch
+## Introduction
+
+We're scratching our own itch here. As developers, we spend a lot of time reading documentation, and it isn’t always easy to find the information we need.
 
-Add a search autocomplete to any documentation.
+Not blaming anyone here. Building a good search for a documentation is a complex challenge. We happen to have a lot of experience doing that, and we want to share it with the world. For free.
 
-Currently on-demand, send an email to [docsearch@algolia.com](mailto:docsearch@algolia.com)
-if you want documentation search on your website.
+Just submit the form on the [community.algolia.com/docsearch/](https://community.algolia.com/docsearch/) website and we'll get back to you with what you need to integrate your new search into your website.
 
-# Usage
+ 1. We'll crawl your documentation pages,
+ 2. We'll configure your search experience,
+ 3. and you'll need to add the a small JS/CSS code snippet to your website.
+
+## Setup
+
+Once we've crawled your documentation website we'll send you the credentials you need to add the following code snippet to your website:
 
 ```html
 <link rel="stylesheet" href="//cdn.jsdelivr.net/docsearch.js/0/docsearch.min.css" />
-<script src="//cdn.jsdelivr.net/docsearch.js/0/docsearch.min.js"></script>
-```
-
-```js
-documentationSearch({
-  apiKey: apiKey, // Mandatory
-  indexName: indexName, // Mandatory
-  inputSelector: '#search-input' // Mandatory
+<script type="text/javascript" src="//cdn.jsdelivr.net/docsearch.js/0/docsearch.min.js"></script>
+<script type="text/javascript">
+docSearch({
+  apiKey: '<API_KEY>',
+  indexName: '<INDEX_NAME>',
+  inputSelector: '<YOUR_INPUT_DOM_SELECTOR>'
 });
+</script>
 ```
 
-# Examples
-
-- http://eslint.org/
-- https://bootstrap.algolia.com/
-- https://reactjs.algolia.com/
-- https://babeljs.algolia.com/
-
-# How do I get an `apiKey` and `indexName`?
-
-Send us [an email](mailto:docsearch@algolia.com) with the url of
-the documentation website you would like to add search to.
+## Customization
 
-# How does it work?
+To customize the look & feel of the dropdown menu, you can either:
 
-The JavaScript library is a wrapper on top of our
-[autocomplete.js](https://github.com/algolia/autocomplete.js) library, along
-with default CSS styling of the dropdown.
+ * edit the color [variables](https://github.com/algolia/docsearch/blob/master/src/styles/_variables.scss) and rebuild this project CSS,
+ * or override the colors like we did in [dev/docsearch-styling.css](https://github.com/algolia/docsearch/blob/master/dev/docsearch-styling.css).
 
-The indexing of the website data itself is currently done by an internal tool (to be released).
+## Development workflow
 
-Indexing of websites using docsearch takes places every day.
-
-# Development workflow
-
-## Local example
+### Local example
 
 We use a simple documentation example website as a way to develop the docsearch.js library.
 
 Requirements:
 - [Node.js](https://nodejs.org/en/)
 - npm@2
- 
+
 ```sh
 npm run dev
 # open http://localhost:8080
 ```
 
-## Documentation website
+### Documentation website
 
 This is the [Jekyll](https://jekyllrb.com/) instance running at https://community.algolia.com/docsearch.
 
@@ -86,7 +82,7 @@ npm run dev:docs
 # open http://localhost:4000/docsearch/
 ```
 
-## MacOS
+### MacOS
 
 If you are using `brew` and you had `brew install openssl`, you may need to configure the build path of eventmachine with