marketing_ab_testing

Description

Using data from an anonymous company, collected on Kaggle , we will analyze the impact of the implementaion on the landing page of a new website feature. The A/B test was run for two weeks. Now the company is trying to determine what strategy to adopt:

• A. Keep this new feature
• B. Keep the old version

Features Photo: Leadpages, 2021

Build with:

• Pandas
• Numpy
• Matplotlib
• Seaborn
• Pandas Profiling

Contact

Anne-Gaëlle Sng - annegaelleandco@gmail.com

Project Link: https://github.com/annegaelle-sng/marketing_ab_testing

Acknowledgment

• https://www.kaggle.com/datasets/faviovaz/marketing-ab-testing
• https://www.kaggle.com/code/mysticmedons/a-b-testing-for-landingpage/notebook
• https://thecleverprogrammer.com/2022/11/14/a-b-testing-using-python/