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marketing_ab_testing

Description

Using data from an anonymous company, collected on Kaggle , we will analyze the impact of the implementaion on the landing page of a new website feature. The A/B test was run for two weeks. Now the company is trying to determine what strategy to adopt:

  • A. Keep this new feature
  • B. Keep the old version

alt Features Photo: Leadpages, 2021

Build with:

  • Pandas
  • Numpy
  • Matplotlib
  • Seaborn
  • Pandas Profiling

Contact

Anne-Gaëlle Sng - annegaelleandco@gmail.com

Project Link: https://github.com/annegaelle-sng/marketing_ab_testing

Acknowledgment