IBM Event Store offers high speed ingest and real-time analytics for large volumes of streaming data. The platform enables event driven applications to persist event data at scale and powers high performance Spark analytics on all data for quick insights. In this demonstration, we will see how a retail business uses IBM Event Store to capture and analyze click stream data from its web channels. The click stream analysis helps the business to closely track customers browsing patterns and better understand their changing interests. Acting on these insights, the business offers a personalized experience for every customer with targeted offers to drive sales.
Sample Notebooks demonstrate the use case of Click Stream analysis with IBM EventStore using Scala APIs to ingest and analyze web event data.