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An A/B testing experiment to see if a new product being implemented by twitter to reduce overspending on ad campaigns made a statistically significant difference.

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Twitter Advertising Campaign

Business Goal:
  1. Reduce overspending.
  2. Increase Consumers budget.
  3. Increase Customer satisfaction.
Metrics:
  1. Overspending: We want to see that overspending reduced in the treatment group.
  2. Budget: We want to see that the average campaign budget increased in the treatment group.

Files:

Dataset

dataset.xlsx

Presentation

twitter_abtesting.pdf

Question 1 & EDAs

quest_1.ipynb

Question 2

quest_2.ipynb

Question 3

quest_3.ipynb

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An A/B testing experiment to see if a new product being implemented by twitter to reduce overspending on ad campaigns made a statistically significant difference.

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