https://price-elasticity-caio-casagrande.streamlit.app/
The dataset contains multiple data from many brands, categories and merchants, but through an exploratory data analysis it was decided that price elasticity would be calculated for the best-selling category of the merchant with the most sales made in the year. So, in this fictional project, I aim to explore the price elasticity of demand for laptops and computers.
- Exploratory Data Analysis - Hypotheses, questions and insights for the project.
- Price Elasticity - Price elasticity results.
- Business Performance - The monetary results of the analysis for the company.
- Crossed Elasticity - Crossed elasticity between all products
Faced with a scarcity of real-world data, my investigation delves into a hypothetical retail environment. The goal is to understand how price variations impact consumer demand for these products, despite limited data availability.
The analysis employs fundamental principles of price elasticity to uncover insights that could drive strategic decision-making.
This project demonstrates the importance of economic modeling and data science in a fictional scenario, offering a brief look into the potential value of such analysis for businesses operating in the real world.