Analyze and create visualizations for Pyber ride sharing company.
CEO of PyBer Ride Sharing, V. Isualize, requested a presentation to determine the differences between the different city types the company services (Urban, Suburban, and Rural). The purpose of this analysis will be to provide a summary of the findings, supported by visualizations.
Each metric for comparison between city types will be outlined in the sections below.
There have been 2,775 rides for PyBer in 2019. The allocation of these rides by city type is represented below.
There are 2,973 drivers for PyBer. The allocation of the drivers by city type is represented below.
The image below shows the Average Fares per Ride and Driver by city type.
As you can see, both the average fare per ride and per driver increase as population decreases.
As indicated by the results of the analysis above, the total fares for the Rural and Suburban markets are considerably lower than in the Urban markets. Here are a few recommendations to increase revenue.
- Decrease the cost of rides in the Suburban and Rural markets to encourage more consumers to use the PyBer service.
- Increase the amount of drivers in the Suburban and Rural markets to reduce wait time. This should also increase the amount of rides in these markets.
- Increase the cost of rides in the Urban market. The total rides in the Urban market is considerably larger than in the other markets and a small increase in the cost per ride could pay huge dividends!