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Customer Segmentation: KMeans Algorithm

In this project, we will be trying to develop an end-to-end data science application. The aim of the project is to perform customer segmentation using Mall customers data with the following attributes:

  • CustomerID - Unique ID assigned to customer.
  • Gender - Gender of customer.
  • Age - Age of Customer.
  • Annual Income (k$) - Annual income of cutomer.
  • Spending Score (1-100) - Score Assigned to cutomer based on bahavior and spending nature.

We will be doing segmentation using Spending Score and Annual Income.

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