User Testing Analysis
Completed on the 30th of October 2018
View the questions in User Testing | Application and User Testing | Target Audience.
Out of 41 tests completed, 51.2% tested as a potential host and 48.8% tested as a potential guest. This decision was based on whether the user felt that they would be able to help others assimilate, and was a closed yes or no based answer that determined whether they would be a potential guest or host. From all users, the age ranged from 14 to 72, with 26 being the most common age and an average of 27.3 years. While the target audience had no real age range, it was advised that the age be kept within those who are able to use smartphones as the application was to incorporate social and mobile computing within a phone application. While the application is to be used in other countries, the study was conducted with those residing in Australia, thus a generalisation of the global target audience will be derived from the analyses of these results.
The origin of the host was brought down to seven users being born in Australia, five born in China, three in Vietnam, two in Malaysia and the rest from Hong Kong, Fiki, India, New Zealand and South Africa. The purpose of identifying the place of birth was clarify that this application shouldn’t be only for East Asians, as the design team alongside the generalisation of an immigrant stem from East Asian descent. As stated, the hosts include users that are Australia born, which would be included in the target audience of a host as they have experience of understanding another culture, whether it be by living in another country for a certain period of time or due to family relations.
With the earliest year of a user’s migration occurring in 1983 and the most recent in 2014, and average year of migration was in 1998 among users who felt that they were successful in their assimilation. The majority of users immigrated within the 1994-1999 era, with only 27.2% of users moving within the 2000s. This is indicative that users had a longer time to assimilate and would also be reflected in the results of the guests if the majority of their users moved within the 2000s/ recently.
While there were many different reasons and justification to migrate to Australia, it was discovered that there were three main areas that solidified their decision: the change in lifestyle and for safety (45.4%), for their education(27.3%), and that their parents found a job (9%).
“Most integration factors reinforce each other: a better job is associated with more advanced language skills, this is followed by a high salary enabling the immigrant to move to live outside the original migrant sphere, thus entering into a wider social contact with the host population.”
There are implications that when an immigrant is moving with their family for better opportunity or for work as discussed by Bettinna Ribes-Gil in ‘Immigration and Language’ (Ribes-Gil, 2011) where “the goal is for most immigrants to become “anonymous”, in that through their success they are able to not be identified immediately as immigrants. Having family arrive in a foreign country with you presents a different process for assimilation in comparison to international students who often arrive alone, and their support system then becomes the others who also arrived individually.
Almost all users were native speakers of English and either limited or native speaker of another language, showing that hosts if need be are able to communicate in other language that may allow users to understand a topic of conversation better.
As expected almost all users felt that they had successfully assimilated or were unsure. The ethnicity they were born in is what they identify as, which was interesting as it was indicative that they may call themselves Australian, but work with a hyphenated version, e.g. Australian-Vietnamese, as they are comfortable and proud of identifying by their ethnicity rather than being worried about the term “FOB” that suggest negative connotations to an immigrant (Pyke and Dang, 2003).
50% of users felt that the community around them was mixed. The main reasoning for this was defined as growing up in a multicultral environment and that it was “necessary to be part of the party of the society you are lived in with” (sic), which can be interpreted that the reason their community is mixed is due to the general population of Australia being multicultural. One user stated that at university they switched between three different degrees which “had a lot of exposure to different backgrounds” with a change in the group of friends they had as she “studied Maths, Physics, then finally Engineering [where they] had predominantly Asian group of friends”. Others stated they they are generally outgoing and can be friends with anyone; the prejudice they felt as an immigrant made them more empathetic towards others who were struggling, hence they are able to relate to most people. 31.8% have a community of the same country, which was stated to not be something that they decided. Other input stated that it was easy to get along with those of the same background as they were generally raised the same way. The same applied to those of the same race, supporting the idea that being relatable is the key aspect to ont only assiimlation but the general process of making friends. The analysis of this response will allow the application to focus on creating a space where people who have similar experiences and similar desires of what they want to teach/learn.
There were many mixed responses for why users wished to have more outside of their culture, with users saying that:
- They wanted to “rediscover [their] heritage” and be proud of their ethnic background
- They don’t care about the race of the people they make friends with
- They are already in a multicultural setting, which is sufficient enough
As social technology focuses on connecting users by providing a communication platform, it is immediately assumed that the idea of making friends or adding to one’s own personal community is implied. Asking this question would reflect whether users would use the application and/or be open to looking actively for people who can help bridge the middle ground for cultural barriers.
All but one user stated that communicating to those who are considered the original or dominant culture of a country would be beneficial, with statements such as “it’s the most straightforward way to know about this culture”, “it’s a lot easier to understand”, and that “...when speaking to someone from the dominant culture you can find original and significant insight about a country or city that many people will not know”. Users agreed overall that communication to the dominant culture would allow users to have a better understanding of country’s mannerism, terminology, and etiquette. Acculturative stress can occur because immigrants are too afraid to speak with the dominant population for fear of the two ends of the cultural spectrum, i.e. FOB vs whitewashed.
Do you feel there is a difference between understanding a country that would be considered "ethnic" versus a country that is considered "whitewashed"?
“Yes, South Africa had many diverse cultures especially due to my suburb being both mixed with the German white and the typical "black" African, there is a considerable difference between a culture that is appreciated and carried for generations compared to something that is created by a community that want to move on away from certain traditions. Whitewashed to me means that you don't have the level of respect and appreciation to elders and their culture - it's more a culture of young people living life the way they want with no restriction, i.e. ever changing.”
The majority of the responses simply answered “yes”, but a few users did provide anecdotes for further elaboration to whether they felt there was a difference. There seemed to be a common theme that the main difference is that of whitewashed countries being more carefree than countries that have grounded tradition with a side note of some type of repercussion, whether it be social outcasting or discrimination. Immigrants often have personalities that are heavily reliant on the culture that they represent, however, it seems that the implication is the difference between ethnic and whitewashed culture is the concept of respect, as Australia also has similar repercussions if someone acts in a way that isn’t considered “normal” in society.
Finally, 95.5% of users agreed that understanding a country’s etiquette and/or socio-cultural understanding of their environment is necessary, with reasoning provided showing that users may not survive as “of you don’t conform to them you’ll be treated almost criminal”. A contradicting statement disagreed to the query, sharing that if immigrants choose to live in Australia, they should respect and be part of Australian culture, suggesting the idea that immigrants have to exert more effort into assimilation.
Overall, the hosts provided valuable implications that may shape the way the application will be used and formed a better understanding of the target audience.
The majority of users were born in China (5), Japan (3), Vietnam (3) and Korea (2), with the rest of users from India, Malaysia, Singapore, South Korea, Taiwan and USA. All but one user identified by the country that they were born in, which also correlated with where their parents were from. This identification clarified that they identified to a nationality other than Australia.
Some adjustments were made to the results, as while semantically “no” meant the same as “NO”, but some information also contradicted itself with one user stating they grew up in an ethnically Asian suburb, but chose that their community was mixed, which had been defined as within the same race/ country as well as outside. This was changed to same race as from discussion it was revealed that her friends were all Asian.
Movement wise, the earliest was in 1984, with the latest being in 2018. The average was 2004, with the majority of users arriving in the 2000s (73.6%), forming the implication that they had less time and arrived at an age that they had already matured with a socio-cultural understanding of their previous location, making it difficult for them to assimilate to a new country.
Overall it was discovered that the communities that users were surrounded by were due to the access they had and where the user was placed, ie. residential areas that were predominantly one race or schools and other societies that they entered upon arrival. 47.3% chose that their communities were mixed, with interesting input that users often chose who they were around, with one user stating that “it’s good to be part of communities outside of your own” and another sharing that “I feel like in this day and age, we should all integrate our culture to others rather than keeping them to ourselves”, this corroborates with Pyke and Dang (Pyke and Dang, 2003) that immigrants often have to “expend great energy” and explore outside their current environment or have the motivation to in order to have a mixed community. One user in particular felt a culture clash, that despite the assumption that growing up in a westernised environment like the United States of America would allow the user to understand another westernised society, “...moving to Australia made things harder because I lost contacts with a lot of my friends to USA but I think I’ve just got along with people that speak English”. The concept of the migrant sphere specified that users will stay within a circle of others that speak the same language or have similar cultural backgrounds. This one feedback supports this idea, however, the user still identified as a guest, also supporting the idea that regardless of a users fluency in English and other facets like citizenship status, they may still feel that they aren’t assimilated due to having a different understanding of the culture of their adopted environment. 21% have a community of the same country, again adding to the concept of a migrant sphere that users are find it “easier to communicate with people from the same background” with another user stating that although they were raised in the country they only spoke English to those of the same country, following the notion that despite the fluency in language, perhaps having the same cultural background is more important to the user. As the sample size of these tests were quite small, it would be appropriate to note that the results of these surveys may not be accurate in a large scale assessment but allresults will be taken into consideration when designing the social and mobile technology. 31.5% of users stated that their communities are within the same race, with reasons being that they grew up in ethnically asian suburbs, and interestingly that the drinking and partying culture of Australians that display a careless attitude that often “scare” immigrants whose cultures are more conservative and respectful of certain aspects in their lifestyle.
Justification of whether they would like to have more individuals who represent different cultural backgrounds introduced into their current community suggested mixed responses, with the main focus on the idea of conservation and that users find it is “natural to gravitate towards people similar to you and exist inside a bubble” that can be considered somewhat of a comfort zone. The main issues were that users feel out of place both when interacting with the dominant white culture, but also that they wanted to interact with it but have anxiety into joining such groups because they are already immediately seen as outsiders. A few responses stated that they didn’t care about the race or those who enter their personal community as they would just like more friends in general as it is “personal experiences that form a personality” possibly suggesting that if a user have similar experiences with another, personality compatibility may be what connects users together. One user stated that they may face an “identity crisis” and other discussing that they would be able to survive in any country if they were able to make friends freely within any culture.
Four users adamantly felt that they didn’t want the dominant culture to enter their individual cliques of the same race or country as it would “reflect the ability for Australians to be accepting of other cultures”. This shed insight on the idea that immigrants were aware that they often place more effort into assimilating into their new environment when this shouldn’t be necessary as Australians themselves should already be accepting of others and the diverse cultures that make up Australian culture. Analysis of these results in particular showed that there was an inherent racial bid, with users stating that they found that “white people are scary” and regardless of where they are, such as a heavily Asian populated location, if they were to see a “white” person they would immediately be in fear of alienation or discrimination.
Do you think communicating to those who are considered the original or dominant culture of a country would allow you to understand the country better? How so? The responses collected in this question would reflect whether the domain research and application are appropriate and reflective of the target audience. An anecdote provided by one user stated that friends who were reserved and rather conservative often changed the way they acted in public after becoming friends with those who had assimilated or were considered the white Australian. This brought to attention that certain cultures, and possibly religions, that immigrants grow up with force users to be more conservative, which may also perpetuate their fear to test outside their own comfort zone, can be influenced by the very open and “careless” attitude as displayed by the westernised culture.
Most users stated that all cultures are different, where small nuances and particular facets of a country, e.g. South Korea and K-pop, are difficult to understand until told by someone who understands it. It is easier to learn from someone rather than learning by oneself. An implication of the users that were tested was that they arrived here as first generation immigrants alongside their parents who often arrived with an understanding of the culture barriers and family members or close friends who were able to translate the difference in culture whereas children are still learning and have to experience the assimilation in a different way. One user stated that their parents needed people who lived here or were raised in the country to understand the culture in terms of terminology and etiquette. Another user said they followed UQ Stalkerspace to learn the inside out of their current community of UQ but still wanted a better understanding of the Australian society. This was an interesting juxtaposition of how users gain information about a location, additionally showing it that minimal effort was put into understand a culture but the way to do so was from meme pages that often reflected a different and deeper understanding of the internet alongside the context of a location. There exists an understanding that “if you can act like most people in Australia, you become Australian” denoting two perspectives of how to assimilate; an immigrant should either be able to hide their cultural background, or those who view/ interact with an immigrant identify how an individual is different to them. The internet has been proven to be a great resource, regardless of any situation, however discourse suggest that while it can provide information on terminology, etiquette, and general cultural behaviours to a location, when foreigners use Google or other search engines, the use of cookies and the general result of such searches will conclude with millions of results that may not be specific to the user’s needs. This justification proves that an application that the team wish to design is necessary to give users specialist information that may be better than the general exploration of the internet.
Do you feel there is a difference between understanding a country that would be considered "ethnic" versus a country that is considered "whitewashed"? A small 7.2% said no, with one user agreeing to the statement:
“Definitely - with countries that have lots of culture it goes along with the idea of respect so people are always afraid of going across those boundaries. I don't really care so I can make friends with white people who swear at their parents and drink and party which is the opposite of an ethnic country because things like that are disrespectful to your body and reputation, that is, family reputation”
While westernised countries, such as the United States of America, Canada, Australia and New Zealand, are similar in that the population are predominantly “white” or of European descent, users pointed out that this is only to an extent as they still have different cultures that are defined by those who reside in them. Example of China and smaller villages, as well as Japan and Africa (which in particular could be potentially dangerous) showed that there were certain mannerisms and etiquette that needed to be followed, and this would translated into any culture.
The purpose of the application is to ensure users understand a country’s etiquette with the help of someone who is able to introduce the etiquette and such with the understanding of a user’s cultural background that doesn’t force the user to exert extra effort into moving outside of their comfort zone to assimilate.
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Log in and fill in the details as a guest
In the login process, the majority of people could log into the application in 5 seconds, the whole action has done smooth and easily. The user considers this login process is similar to the other application in the market. -
Using the navigation, go to the chat page and try to communicate with a host
In the process of communication with a host, the user could able use the navigation bar to find the host and start to communicate, however, there's one user is lost for a moment, the person can use the navigation to see the communication page, but the person couldn't find the host in the contact page. -
Navigate to the map page to see some nearby locations
As this the map is going to be an AR function, the paper prototype could only show the navigation and the concept of the map. During the testing, 19 out of 20 users could find the map in five seconds, the person who has trouble finding the app took 10 seconds to complete the test, which is still not a bad performance. The location icon in the navigation bar is highly representative. Which makes the user find the right place easily. -
Check your friend list
The process of check friend list is smooth and easy, the majority of people could be done it in 5 seconds. However, some people may confuse the chat icon and the friend list, this might be a big problem as the user is confusing the icons of contact, which may lead the user to a wrong page. -
Add a new host The user could complete the process in 7 seconds, while some comments left as they think add a new host should be in contact page instead of chatting page.
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Edit your profile The user could find the profile easily but found it difficult to edit, that may cause the complementation of the prototype. It's a good sign that the user could find the page directly, but the developer should make the further design on editing the profile.
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Were there any areas that confused you? If yes, explain how this may be fixed.
In this question, we have received feedback from numbers of functions. General: design looks rough, but service is useful; the android system is hard to use for iPhone user.
The majority of complainants is on adding the new host; the user finds difficult of finding the new host. It's necessary to rethink how to redesign the function of detecting a new host. Also, the user also asked about how asked to talk between host and guest, which we think this may because of the user didn't fully understand the concept, the application we have designed is host <=> guest. The other feedback is more like general feedback, it complains of the design outlook. Generally, the user is satisfied with the function, but the prototype has some issue on the details of the service.
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If there was a tutorial, would you prefer having a chat that will take you on tour or purely instructional? Suggest some other ways to display a tutorial. Half of the user suggested that they would like to have instructions or a short tour of how to use the application. This may due to the application is still to new for them, especially the way of communication and the AR map, it's reasonable that the first time the user wants to have instructions.
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Is it necessary to have two logs in processes to distinguish between a guest and a host?
From the data we've collected, yes most of the people believe it's necessary that the guest and host need a separate account. It may easier for the user to distinguish the identity. -
Should social media be attached to a user?
The majority of people disagree to connect with social media, due to the safety concern for personal privacy on digital media. This may occur due to the privacy concern of social media. -
Is there any additional information you would like to have to help a host know more about you?
Based on the user, half of the people would like to have a rating system that the host could found on the comments to communicate. Also, they wish to have some language level indicates user to have some a first impression of the words using. If the guest has limited language ability, the host may choose the words that simplify the meanings. Also, the application could have some notifications for the language using. -
Because you may communicate with people using a second language, how may we alert users of a user's language abilities? 60% of people agree to use the rating system and qualifications, it could be shown as percentage or ratings from 1-4. Other people suggest that description in profile could be a good idea to show the guest's language level.
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In a conversation, what are some interactive elements we should include?
Half of the people saying that they would like to use some stickers and emojis, or voices to increase the interactions between users. There is some good advice such as Drawing or sending photos of the things they have seen or even free-flowing as this is a communication app. -
How is the interaction with the map?
Half people think the map is simple and likes google map. Others believe the interaction is good enough as the map has the function of showing hidden places. -
How can we design it for better understanding, especially for a first-time user?
Some people suggest to have some instructions for the first time user, and others suggest to use the colour to make contact or indicate the functions and the navigations. Meanwhile, some users are asking to have some pop-up window while the user is approaching the hidden places. -
We are thinking of using AR to create pit stops that may alert a user to view hidden tips when reaching a popular tourist destination. Do you think this is a good idea? The user would like to have AR functionality to add more interaction to the application. Although it may meet some difficulties if it's the first time user, generally, the user likes the AR functions.
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What sort of hidden tips can you think of or like to have?
The user would like to have some entertainment places to have, the café or sightseeing restaurants. The user also suggested that they wish the application could base on their preference and interests to recommended sites by using machine learning techniques. -
Finding a host: would you prefer this on the contact page or the chat list page? Which do you prefer and why? The user represented the answer in half and half. Thus, from a developer perspective, the finding host function may display on both chatting page and contact page.
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This application is particularly for immigrants who are staying long term. Are there any elements that we should focus on to make this application focused on our target audience?
From the feedback, the user suggests us we can think more from the communicating communication. Such as can consider the language barrier, make it an international application. -
Are there any additional suggestions?
As the questionnaire has thoroughly examined each action in detail. The user did not have additional suggestions. -
Should the application be available in other languages other than English? If yes, list main words.
The majority of people think it's necessary to have the options of using other English. This may because the duobud is facing the international market. Thus to reach more range of the user, even for them who cannot speak in proper English. -
Which colour palette do you prefer?
The majority of people prefer the #4 colour, which is the purple pattern because it's a neutral colour compare to the others. The application should not have too much gender preference. -
Do you feel our logo is representative of two users conversing? Most the people believe the logo is representative of a communication application because the three spots represent the chat box.
The questionnaire has been tested the paper prototype of duobud. The paper prototype is used for an early stage of the application functioning.
Based on the analysis, the application has been tested from numbers of perspective, and we've got numbers of meanings of feedback that we could improve in our application for the next round of building a prototype on marvelapp.com.
The navigation of the application is working well and fully functioning because it's not much different from the other application in the market and people get used to this system, especially the user feels it's straightforward to find the map. We would remain the form of navigation and the icon to represent the functions. However, the user met the problem of finding the host and check the friend list, because at some point they find it's a bit confusing with the host page and the guest page. We have to rethink a more suitable position that could make the user quickly understand the system.
To reach a better understandability, the feedback indicates that there is a need of instruction for the first time user. It can be a video or Q&A session. The user also thinks two login process is necessary for both host and guest. The developer could consider setting a different questionnaire at the beginning of the login process.
On the other hand, the user does not like the application connect to the social media as they are a concern of privacy and security. It also prevents the guest only talk to the host looking good. For the language ability inform, there's a need to show the language ability by description, qualification or rating system. In the meantime, The user expected there is some interaction form during conservation, such as emoji, drawing or sending photos of the things or even free-flowing as this is a communication app.
In the map function, the user suggests the map could have some description for the location, and notify the user once they approach a hidden place, and they are in a high expectation to seek more interaction of the map, such as AR. In the meantime, for the content of hidden places, the user also expected to have some location recommended based on their preference. This could be reached by machine learning.
Consider this application is facing to internationally, the feedback indicate the application could use multiple languages. Also, the feedback shows the user prefer the #4 colour pattern as it's a neutral colour that can face a different gender. People are satisfied with the functions, but they do not accept the design in this round of prototype, we suggest the developer could add more design element into the application. We are happy to see the user could understand the logo and like the design of the logo. We would remain it for the next round of prototype testing.
Out of the 40 people tested, we half the them into two groups 20 doing digital prototyping and 20 paper prototype. 98.5% of our user testing was satisfied with our digital prototype similar to how it turned out with our paper prototyping. There were some answers that most of the user based didn’t solely agreed on the question asked about features that we weren’t sure about and would benefit the prototype for high-fidelity prototyping on MarvelApp. Questions was separated into two sections, first one was observations of the tasks provided to testers. Second section are questions that would be implemented depending on the feedback given from testers.
Users are given tasks to complete on their own and person asking is to record information on the google form. First set of questions are observations of the user testing.
Log in and fill in the details as a guest
100% of users was able to complete this task, some of the user’s did both the paper and digital prototype. So they had a gist of where every element design located, even with the new user testers, they found it relatively easy to login and fill in the details as a guest, a straightforward task to do, and self explanatory.
Using the navigation, go to the chat page and try to communicate with a host
18/20 completed the task smoothly and within 5 seconds. The other two did complete the task but had took longer than the other due to confusion because of switch to host and guest and the other had trouble finding where to find the host, also one more person wasn’t used to the having navigation bar on the bottom of the screen.
Navigate to the map page to see some nearby locations
Relatively had no issues with map page but there was some comments about the loading taking a bit to loading the map, testers knew where to navigate for maps because of the icon is a location node that is recognisable to everyone. When click on the nodes for nearby locations, one person said the location mark was a bit oversized.
Check your friend list
90% of people was able to complete this task smoothly because of the layout is similar to other apps, due to the existing apps layout research.
Add a new host
More than 50% of the tester came across difficult with this task because there wasn’t any add host button which was be more reasonable to implement but for our prototype we placed add host on the same page as the contact list, so user’s had to go to each page to find the add host button.
Edit your profile
Some users completed this task relatively quick because it was a straightforward and it was common sense to find edit profile in your profile page, but there was some misconception that there wasn’t any edit profile but it took a while to find it.
Were there any areas that confused you? If yes, explain how this may be fixed.
40% of users found there was no area’s that confused them but 60% had something to said and given feedback for improvement. A popular feedback was difficult finding the host button when switching between two profiles, it also frustrating because some users didn’t understand the concept of the app because our main functionality ‘map’ wasn’t a functional feature.
If there was a tutorial, would you prefer having a chat that will take you on a tour or purely instructional? Suggest some other ways to display a tutorial.
Majority of user testing agreed that some sort of tutorial or assistance take the users on a tour purely on instructional. The answers is split into two answers groups, first one was through chat and the other 50% on video introduction to the concept.
Is it necessary to have two log in processes to distinguish between a guest and a host?
8/20 users disagree to have two login processes to differentiate the guest and the host, and the 12/10 user testing agrees to have two login processes to cause less confusion either on you’re on host mode or guest mode.
Should social media be attached to a user?
90% of users agree that social media should be attached to a user to provide more information to a user and benefits hosts & guest that they would be more trustworthy and not just catfishing or some fakes.
Is there any additional information you would like to have in order to help a host know more about you?
50% of users doesn’t want to add anymore additional information in order to help the host know more about the guest, and the other 50% wants to add hobby or hashtag to make it easier for the host to know more about the guest, like mainly a description box, so the host can see languages, where the person grew up, what information you can provide to guests.
Considering the fact that you may communicate with people using a second language, how may we alert users of a user's language abilities?
75% majority of user testing feedback wanted a rating system, like a language level of the guest, thus notifies the host if they’re capable to accept these users regarding their level of language.
In a conversation, what are some interactive elements we should include?
A lot of feedback regarding the interactive elements that should be included in the chat system. Which adds more personality to the chat system and more opportunities to express themselves rather than text.
How is the interaction with the map?
All of the user testing gave back positive feedback, the feature interaction is amazing, it was very easy to understand and use. There were some concerns about the interaction with the stickers, how would the user find the AR markers.
How can we design it for better understanding, especially for a first time user?
A lot of recommendation using an introduction tour we mentioned earlier on the questions, because it would be confusing for users for their first time using this app when they wouldn’t know the purpose of the app.
We are thinking of using AR to create pit stops that may alert a user to view hidden tips when reaching a popular tourist destination. Do you think this is a good idea?
95% of users think it’s a good idea to add AR pit stops because it would make it more engaging with the guest.
What sort of hidden tips can you think of or like to have?
Users gave feedback about what tips would they want to be shown or like to have. Tips varied from cafes - places to eat, they locals wouldn’t know it would be good place to eat; like a hidden gem. Best places to take photos where it isn’t tourist heavy.
Finding a host: would you prefer this on the contact page or on the chat list page? Which do you prefer and why?
Results came that majority users wants finding a host on the contact page, some users wants it on both contact and chat list, and others wouldn’t want it to be on the contact page. Because contact page because it makes more sense. they wouldn't go to the chat page to add/find a host
This application is particularly for immigrants who are staying long term. Are there any elements that we should focus on to make this application focused towards our target audience?
Majority of testing results came back that most of them wanted a dictionary of some sort, that shows description of the culture and slangs. Rating system.
**Are there any additional suggestions? **
There was no additional suggestion, besides that the questionnaire is too long
Should the application be available in other languages other than English? If yes, list main languages.
There was mixed opinions about 50% say yes and other no. Which colour palette do you prefer?
Most users preferred #3/top right. #4 is close to first
Do you feel our logo is representative of two users conversing?
Majority said the logo represents two users conversing
Refer to the Excel Spreadsheets for the raw data as provided by each user.
User Testing | Target Audience (Responses)
User Testing | Application (Responses)
Pyke, K. and Dang, T. (2003). ‘FOB’ and ‘Whitewashed’: Identity and Internalized Racism Among Second Generation Asian Americans. Qualitative Sociology, [online] 26(2), pp.147-172. Available at: https://doi.org/10.1023/A:1022957011866 [Accessed 16 Aug. 2018].
Ribes-Gil, B. (2011). Immigration and Language. [online] Multilingual Living. Available at: http://www.multilingualliving.com/2011/11/13/immigration-and-language/ [Accessed 12 Aug. 2018].