Update language of my core mission with value element

_config.yml

@@ -2,7 +2,7 @@ title: esilva.net
 author: Eduardo da Silva
 email: eduardo@esilva.net
 description: > # this means to ignore newlines until "baseurl:"
-  Independent consulting & resources on sociotechnical systems, architecture, and leadership modernization → scaling sustainable fast flow of change.
+  Independent consulting & resources on sociotechnical systems, architecture, and leadership modernization → scaling sustainable fast flow of value & change.
 
 # social links
 twitter_username: emgsilva

about.html

@@ -17,13 +17,13 @@ <h1>{{ page.title }}</h1>
 
   <p>Since 2005 I have done a wide range of things. I have been a university researcher and teacher; consultant; trainer; tech lead; engineer, and architect of software products. I spent three years working on my startup as founder, CEO, lead engineer, and consultant. From 2017 to 2022, I was a Principal Tech Lead at <a href="https://bol.com">bol.com</a>, the biggest online retailer in the Netherlands and Belgium. There I led and participated in multiple vital initiatives, such as the transformation of data science from a central department into a “discipline”; transformation into a product-led organization (35+ products, 160+ product teams); and kickstarting and leading the Tech Leads Network - a network of 35+ Tech Leads in and across all the different products in the organizations).</p>
 
-  <p>Currently, I am working as an independent consultant. My mission is to help tech-enabled organizations achieve a sustainable fast flow of change. I take a sociotechnical framing, i.e., a co-evolution of teams/org and technical systems - driven by customers, environment, and business goals. I coach, train, advise and consult with organizations to help them understand, orient, and shape options and ways to navigate and “skill up” in these topics. I use different methods and techniques to do this. For example, Team Topologies (for which I am a <a href="https://teamtopologies.com/ttvp">Valued Practitioner - TTVP</a>), Domain-Driven Design (DDD), Wardley Mapping, and Product Thinking, among other things. I research, write, and often give talks on these topics (find more information on <a href="http://esilva.net">esilva.net</a>).</p>
+  <p>Currently, I am working as an independent consultant. My mission is to help tech-enabled organizations achieve a sustainable fast flow of value & change. I take a sociotechnical framing, i.e., a co-evolution of teams/org and technical systems - driven by customers, environment, and business goals. I coach, train, advise and consult with organizations to help them understand, orient, and shape options and ways to navigate and “skill up” in these topics. I use different methods and techniques to do this. For example, Team Topologies (for which I am a <a href="https://teamtopologies.com/ttvp">Valued Practitioner - TTVP</a>), Domain-Driven Design (DDD), Wardley Mapping, and Product Thinking, among other things. I research, write, and often give talks on these topics (find more information on <a href="http://esilva.net">esilva.net</a>).</p>
 
   <p>I am originally from Portugal but now live in Amsterdam, Netherlands.</p>
 
   <h2>Short Bio</h2>
 
-  <p>Eduardo da Silva is an independent consultant in sustainable evolution of sociotechnical systems, architecture, and leadership. He also is a <a href="https://teamtopologies.com/ttvp">Team Topologies Valued Practitioner (TTVP)</a>. His work focuses on helping tech-enabled organizations find strategies, structures, and operating models to achieve and scale a sustainable fast flow of change. He takes a sociotechnical systems’ framing, considering org/people, technical, product (customer and environment), and business perspectives. He regularly speaks at events and writes about these topics at <a href="http://esilva.net">esilva.net</a></p>
+  <p>Eduardo da Silva is an independent consultant in sustainable evolution of sociotechnical systems, architecture, and leadership. He also is a <a href="https://teamtopologies.com/ttvp">Team Topologies Valued Practitioner (TTVP)</a>. His work focuses on helping tech-enabled organizations find strategies, structures, and operating models to achieve and scale a sustainable fast flow of value & change. He takes a sociotechnical systems’ framing, considering org/people, technical, product (customer and environment), and business perspectives. He regularly speaks at events and writes about these topics at <a href="http://esilva.net">esilva.net</a></p>
 
   <p>Since 2005 he has been an academic researcher, entrepreneur (founder of a startup), software engineer/architect, and consultant in multiple companies (from startups to scale-ups). From 2017 to 2022, he was a principal tech lead and sociotechnical architect for the largest online retailer in The Netherlands and Belgium (bol.com). He worked on various technical and organizational challenges to scale this product-led organization from 70 to 150+ teams.</p>
 

consulting.html

@@ -12,7 +12,7 @@ <h1>{{ page.title }}</h1>
 
   <br>
 
-  <p>Welcome to my consulting services page. Here, you can find an overview of my consulting mission and the types of engagement options I offer to help organizations improve and achieve a more sustainable fast flow of change.</p>
+  <p>Welcome to my consulting services page. Here, you can find an overview of my consulting mission and the types of engagement options I offer to help organizations improve and achieve a more sustainable fast flow of value & change.</p>
 
   <a href="#services">🛠 Services</a> | <a href="#change-facilitation">🗺️ Change facilitation</a> | <a href="#up-skilling">🧠 Up-skilling facilitation</a> | <a href="#contacts">📥 Contacts</a>
   <br>
@@ -21,14 +21,14 @@ <h1>{{ page.title }}</h1>
   <table style="border-collapse: collapse; border: none;" width="100%">
     <tr style="border: none; background-color: #f0f7ed; vertical-align: middle">
       <td style="border: none;">
-        <h2><b>🧭 My mission:</b> <i>help (software) tech-enabled organizations to modernize and achieve a more sustainable fast flow of change</i></h2> ...so they can quickly & continuously respond to their increasingly fast-changing environment.
+        <h2><b>🧭 My mission:</b> <i>help (software) tech-enabled organizations to modernize and achieve a more sustainable fast flow of value & change</i></h2> ...so they can quickly & continuously maximize their value and respond to their increasingly fast-changing environment.
       </td>
     </tr>
   </table>
 
   <center><img src="/assets/eduardo-workshop.png" width="98%" align="center" hspace="10px"></center><br>
 
-  💡 There are no silver bullets or magic frameworks. Each organization is unique and must continuously shape its operating model and strategy. My products and services are developed with that premise in mind, and they aim to help customers achieve profound and durable improvements towards a more sustainable and fast flow of change.
+  💡 There are no silver bullets or magic frameworks. Each organization is unique and must continuously shape its operating model and strategy. My products and services are developed with that premise in mind, and they aim to help customers achieve profound and durable improvements towards a more sustainable and fast flow of value & change.
 
   <br><br>
   <a name="services"></a>
@@ -49,7 +49,7 @@ <h1>🛠 Services</h1>
   <a name="change-facilitation"></a>
   <h2><span style="background-color: #f5f5e6">🗺️ Change facilitation: Modernization Programs, Consulting & Advising</span></h2>
 
-  <p>🎯 help you modernize your teams, organization, software architectures and strategy towards achieving a more sustainable fast flow of change.</p>
+  <p>🎯 help you modernize your teams, organization, software architectures and strategy towards achieving a more sustainable fast flow of value & change.</p>
 
   <br>
   <table style="border-collapse: collapse; border: none; background-color: #f5f5e6;" width="100%">
@@ -82,7 +82,7 @@ <h3><b><a href="/products/modernization-assessment">Modernization Assessment & A
   <a name="up-skilling"></a>
   <h2><span style="background-color: #f5edf3">🧠 Up-skilling facilitation: Inspiration, Training & Coaching</span></h2>
 
-  <p>🎯 help you upskill on fundamental topics and themes missing in your organizations to allow you to achieve a faster and more sustainable flow of change - by providing training, coaching, or talks, particularly to your leadership, change agents, and teams. Use the following links to get details on the different products I offer.</p>
+  <p>🎯 help you upskill on fundamental topics and themes missing in your organizations to allow you to achieve a faster and more sustainable flow of value & change - by providing training, coaching, or talks, particularly to your leadership, change agents, and teams. Use the following links to get details on the different products I offer.</p>
 
   <h3>● <b><a href="/products#guided-workshops">⚒️ Guided Workshops</a></b></h3>
   <h3>● <b><a href="/products#cohorts">👥 Multi-Week/Month Learn-by-Doing Cohorts</a></b></h3>

consulting/sociotech-evolution.html

@@ -26,7 +26,7 @@ <h1>What is it?</h1>
     </tr>
   </table>
 
-  <p><b>It is about the ability to evolve the social (teams and their topologies) and technical (elements that make the products) systems of the organization (and their boundaries) to enable continuous innovation and the ability to quickly react to customers and market demands/forces (a.k.a: "sustainable fast flow of change").</b> This requires nurturing enabling constraints and boundaries that allow teams to have better conditions to work, but also align and iterate at high velocity on the flows of change of the products delivered to customers.</p>
+  <p><b>It is about the ability to evolve the social (teams and their topologies) and technical (elements that make the products) systems of the organization (and their boundaries) to enable continuous innovation and the ability to quickly react to customers and market demands/forces (a.k.a: "sustainable fast flow of value & change").</b> This requires nurturing enabling constraints and boundaries that allow teams to have better conditions to work, but also align and iterate at high velocity on the flows of change of the products delivered to customers.</p>
 
   <p>I have been working on these topics for many years, developing different ideas, thinking models, and tools, especially in Product-oriented organizations. I have applied and experimented with many of these ideas in different situations (e.g.: while being Principal Tech Lead working on scaling bol.com tech & teams - largest online retailer of the Netherlands and Belgium). I frequently write <a href="https://esilva.net/sociotechnical">articles</a> and give <a href="https://esilva.net/talks">talks</a> on these topics.</p>
 
@@ -69,7 +69,7 @@ <h1>Service I provide</h1>
   <p>I can help with different topics:</p>
 
   <ul>
-    <li><b>Team Topologies Training & Consulting</b> - help you get started with Team Topologies and related topics, to address how to set (and continuously evolve) your organization for a "fast flow of change". I am one of the few <a href="https://teamtopologies.com/partner-types/team-topologies-valued-practitioner-ttvp">Team Topologies Valued Practitioners</a> (TTVP), which means I work closely with Team Topologies authors and understand the topic and key resources of Team Topologies in depth. I can also provide any of the official workshops & trainings provided by Team Topologies.<br>
+    <li><b>Team Topologies Training & Consulting</b> - help you get started with Team Topologies and related topics, to address how to set (and continuously evolve) your organization for a "fast flow of value & change". I am one of the few <a href="https://teamtopologies.com/partner-types/team-topologies-valued-practitioner-ttvp">Team Topologies Valued Practitioners</a> (TTVP), which means I work closely with Team Topologies authors and understand the topic and key resources of Team Topologies in depth. I can also provide any of the official workshops & trainings provided by Team Topologies.<br>
       <details>
         <summary>More details (specific topics, resources & experiences)...</summary>
         <br>

consulting/sociotech-leadership.html

@@ -43,7 +43,7 @@ <h1>Service I provide</h1>
   <ul>
     <li><b>Coach and/or Mentoring first time Tech Leads / Software Architects but also experienced Architects and Technical Leaders (e.g.: Tech Leads and Engineering Managers) on shifting from "controlling to enabling" functions (a.k.a.: <i>SocioTechnical Maestros</i>) </b> - one-on-ones, or workshops for groups of tech leads / architects / engineering managers, to help them on becoming "enabling sociotechnical leaders", or "SocioTechnical Maestros" (ones that can facilitate and multiply the impact of the people and teams they work with and understand that the organization is a complex sociotechnical systems).</li><br>
     <li><b>Advising Tech Leaders / VPs Engineering / CTOs</b> - especially on defining and operating tech vision & strategies, developing great engineering culture and tech orgs operations models (for product-led organizations).</li><br>
-    <li><b>Architecture as Enabler of Organization Flow</b> - help organizations to reposition their approach to architecture (and possibly architect function) as an enabler of the organization's flow of change. So, positioning architecture to empower teams to better own their scope of work (as opposed to one that "controls and micromanages" what teams should do).<br>
+    <li><b>Architecture as Enabler of Organization Flow</b> - help organizations to reposition their approach to architecture (and possibly architect function) as an enabler of the organization's flow of value & change. So, positioning architecture to empower teams to better own their scope of work (as opposed to one that "controls and micromanages" what teams should do).<br>
       <details>
         <summary>More details (specific topics, resources & experiences)...</summary>
         <br>

index.html

@@ -11,7 +11,7 @@ <h1>{{ page.title }}</h1>
     <img src="assets/photo-eduardo.jpg" width="170px" align="right" hspace="10px">
 
     <p>My name is <a href="/about/">Eduardo da Silva</a>, and I am an Independent Consultant on Sociotechnical Systems, Architecture, and Leadership modernization. I also am a <a href="https://teamtopologies.com/ttvp">Team Topologies Valued Practitioner (TTVP)</a>.</p>
-    <p><b>My mission is to help (software) tech-enabled organizations to modernize and achieve a faster and more sustainable flow of change</b> - so they can better cope with the ever-changing environment (customers, business goals, markets, technological changes, etc.). I do this by bringing modern thinking models (SocioTechnical Systems Thinking, Architecture & Leadership Modernization, Team Topologies, DDD, etc.); helping shape more suitable operating models; and coaching leaders and teams so they can sustainably drive the necessary changes in the organization. </p>
+    <p><b>My mission is to help (software) tech-enabled organizations to modernize and achieve a faster and more sustainable flow of value & change</b> - so they can achieve better business outcomes (value) and cope with the ever-changing environment (customers, business goals, markets, technological changes, etc.). I do this by bringing modern thinking models (SocioTechnical Systems Thinking, Architecture & Leadership Modernization, Team Topologies, DDD, etc.); helping shape more suitable operating models; and coaching leaders and teams so they can sustainably drive the necessary changes in the organization. </p>
     <p>On this website, you can find information on my <a href="/consulting">consulting services</a>, <a href="/products">products</a>, my <a href="/articles/">writings</a> and <a href="/talks/">talks</a>, among other things.</p>
     <p><b>🤝 <a href="https://calendly.com/esilva-net/30min">Book free 30-min video-call</a> to discuss possible collaborations.</b></p>
   </div>

products.html

@@ -14,7 +14,7 @@ <h1>{{ page.title }}</h1>
 
   <p>Welcome to my products and services page. Here, you can find all my offerings (created based on my research and interactions with my customers).</p>
 
-  <p><b>✅ My goal is to develop & provide products and services that can help software tech-enabled organizations address the fundamental aspects necessary to increase their "effectiveness" and achieve a more sustainable fast flow of change</b>.</p>
+  <p><b>✅ My goal is to develop & provide products and services that can help software tech-enabled organizations address the fundamental aspects necessary to increase their "effectiveness" and achieve a more sustainable fast flow of value & change</b>.</p>
 
   <p>Feel free to schedule a <a href="https://calendly.com/esilva-net/30min">30-min free session</a> to discuss possible collaborations.</p>
 
@@ -28,7 +28,7 @@ <h2>Products Map</h2>
   <a name="modernization-programs"></a>
   <h1>🗺️ Modernization Programs</h1>
 
-  <p>🎯 multi-month programs to help you effectively modernize your teams, organization, software architectures, approach to architecture, strategy, and other essential elements to evolve towards a more sustainable fast flow of change operating model.</p>
+  <p>🎯 multi-month programs to help you effectively modernize your teams, organization, software architectures, approach to architecture, strategy, and other essential elements to evolve towards a more sustainable fast flow of value & change operating model.</p>
 
   <h3>● <b><a href="architecture-modernization-kickstarter">Sociotechnical Architecture Modernization Kickstarter</a></b></h3>  
   <h3>●️️ <b><a href="architecture-topologies-modernization">Architecture Topologies Modernization</a></b></h3>
@@ -82,7 +82,7 @@ <h3>●️ <b><a href="https://academy.teamtopologies.com/courses/effective-enab
   <a name="talks"></a>
   <h1>🗣️ Talks, Keynotes & AMAs</h1>
 
-  <p>🎯 talks, keynotes, masterclasses, and other formats to inspire or kickstart learning about essential topics around the topics of sustainable fast flow of change.</p>
+  <p>🎯 talks, keynotes, masterclasses, and other formats to inspire or kickstart learning about essential topics around the topics of sustainable fast flow of value & change.</p>
 
   <p>You can get an up-to-date overview all of my talks on my <a href="/talks">talks page (including slides and videos of the talks).</a></p>