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guides/made_for_esphome.rst

@@ -47,10 +47,13 @@ For all projects
 When your project meets the requirements
 ----------------------------------------
 
-- You can apply for permission to carry the logo by emailing esphome@nabucasa.com.
 - Create a new pull request in our `esphome-devices <https://github.com/esphome/esphome-devices/pulls>`__ repository to
   add your device on the `devices website <https://devices.esphome.io>`__. We will review and merge this PR upon
   confirming that your project meets all of the requirements listed above. 
+- Apply for permission to carry the logo by emailing esphome@nabucasa.com -- **include a link to the PR** you've
+  created (as above) so we can associate your application with your PR and device(s).
+- We will review your application and reply to your email. We may request changes to your project if we find it does
+  not quite meet one or more of the requirements above. If we find everything is in order, we will approve your project.
 
 Logos
 -----