[m4e] Add note to create PR in esphome/esphome-devices (#4290)

guides/made_for_esphome.rst

@@ -44,12 +44,22 @@ For all projects
 
 - Your product name cannot contain "**ESPHome**" except in the case of *ending with* "**for ESPHome**"
 
-When your project matches all requirements of the Made for ESPHome program,
-you can apply for permission to carry the logo by emailing esphome@nabucasa.com
+When your project meets the requirements
+----------------------------------------
+
+- Create a new pull request in our `esphome-devices <https://github.com/esphome/esphome-devices/pulls>`__ repository to
+  add your device on the `devices website <https://devices.esphome.io>`__. We will review and merge this PR upon
+  confirming that your project meets all of the requirements listed above. 
+- Apply for permission to carry the logo by emailing esphome@nabucasa.com -- **include a link to the PR** you've
+  created (as above) so we can associate your application with your PR and device(s).
+- We will review your application and reply to your email. We may request changes to your project if we find it does
+  not quite meet one or more of the requirements above. If we find everything is in order, we will approve your project.
 
 Logos
 -----
 
+After your project is approved, you may use these logos on your product and/or its packaging.
+
 .. raw:: html
 
     <style>