Simple A B testing

Setting up A/B-testing requires setup of containers in Google Tag Manager, and connecting this with Goals/Experiments in Google Analytics.

This blog post details how to do this. This guide from Google will also prove helpful (and is referenced in the aforementioned blog post).

Then you can use our Google Tag Manager implementation to pull values out of the container, and track events in Google Analytics in order to complete "goals".

In this way, the different containers (A/B) the user is given, will be linked to whether or not they accomplish the given goal.