Analyzed Bellabeat users' data and proposed a marketing strategy for the stakeholders. This project was done in Jupyter Notebooks and presented using Microsoft ppt for the Google Analytics Professional Certificate's Capstone Project requirement.
How to Target Bellabeat’s Users – A Study, Google Analytics Capstone Project • Loaded, cleaned, analyzed and visualized user data in Jupyter Notebooks. • Conducted linear regression analysis using sklearn library, and mathplotlib to plot the cleaned data. • Proposed a marketing strategy for the stakeholders based on the insights discovered during the analysis.
All analyses are performed using this dataset from kaggle: ([https://www.kaggle.com/datasets/arashnic/fitbit)