📖 update RELEASE doc to provide the info about how the releases are done

RELEASE.md

@@ -21,6 +21,73 @@ The binaries releases for HEAD are available here:
 - [kubebuilder-release-master-head-darwin-amd64.tar.gz](https://storage.googleapis.com/kubebuilder-release/kubebuilder-release-master-head-darwin-amd64.tar.gz)
 - [kubebuilder-release-master-head-linux-amd64.tar.gz](https://storage.googleapis.com/kubebuilder-release/kubebuilder-release-master-head-linux-amd64.tar.gz)
 
+## How the releases are configured
+
+The releases occur in an account in the Google Cloud (See [here](https://console.cloud.google.com/cloud-build/builds?project=kubebuilder)) using Cloud Build.
+
+- To build the Kubebuilder CLI binaries:
+
+A trigger `build-kb-release` is configured to call [build/cloudbuild.yaml](build/cloudbuild.yaml).
+This trigger will be executed when any new tag be published. 
+The tags must be build from the release branch (Currently, `release-3`).
+
+Also, we have a trigger to generate snapshots builds from the master branch.
+This trigger will call [build/cloudbuild_snapshot.yaml](build/cloudbuild_snapshot.yaml)
+when any change be performed on master.
+
+- To build the Kubebuilder-tools: (Artefacts requires to ENV TEST)
+
+Kubebuilder projects requires artefacts which are used to do test with ENV TEST (when we call `make test` target)
+These artefacts can be checked in the service page: https://storage.googleapis.com/kubebuilder-tools
+The build is made from the branch [tools-releases](https://github.com/kubernetes-sigs/kubebuilder/tree/tools-releases) and the trigger will call the `build/cloudbuild_tools.yaml` passing 
+as argument the architecture and the SO that should be used, e.g:
+
+<img width="553" alt="Screenshot 2022-04-30 at 10 15 41" src="https://user-images.githubusercontent.com/7708031/166099666-ae9cd2df-73fe-47f6-a987-464f63df9a19.png">
+
+For further information check the [tools-releases](https://github.com/kubernetes-sigs/kubebuilder/blob/tools-releases/README.md) branch README.
+
+- To build the `kube-rbac-proxy` images:
+
+These images are build from the project [brancz/kube-rbac-proxy](https://github.com/brancz/kube-rbac-proxy).
+
+The project kube-rbac-proxy is in the process to be donated to the k8s org. However, it is going on for a long time and then,
+we have no ETA for that to occur. When that occurs we can automate this process. But until there we need to generate these images.
+
+To generate the images we need to bump the version on the branch 
+[kube-rbac-proxy-releases](https://github.com/kubernetes-sigs/kubebuilder/tree/kube-rbac-proxy-releases)
+then the `build/cloudbuild_kube-rbac-proxy.yaml` will generate the images.
+To check an example, see the pull request [#2578](https://github.com/kubernetes-sigs/kubebuilder/pull/2578).
+
+**Note**: we cannot use the images produced by the project because we need to ensure
+to Kubebuilder users that these images will be available. 
+
+This project has been in a process for donation to the kubernets-sig org. [More info]()
+
+- To build the `gcr.io/kubebuilder/pr-verifier` images:
+
+These images can be used to the PR title and description.
+They are build from [kubernetes-sigs/kubebuilder-release-tools](https://github.com/kubernetes-sigs/kubebuilder-release-tools/).
+In Kubebuilder, we have been using this project via the GitHub action [.github/workflows/verify.yml](.github/workflows/verify.yml)
+and not the image, see:
+
+```yaml
+  verify:
+    name: Verify PR contents
+    runs-on: ubuntu-latest
+    steps:
+    - name: Verifier action
+      id: verifier
+      uses: kubernetes-sigs/kubebuilder-release-tools@v0.1.1
+      with:
+        github_token: ${{ secrets.GITHUB_TOKEN }}
+```
+
+However, the image should still be build and maintained since others projects
+under the org might be using them. 
+
+
+
+
 [kubebuilder-release-tools]: https://github.com/kubernetes-sigs/kubebuilder-release-tools
 [release-notes-generation]: https://github.com/kubernetes-sigs/kubebuilder-release-tools/blob/master/README.md#release-notes-generation
 [release-process]: https://github.com/kubernetes-sigs/kubebuilder/blob/master/VERSIONING.md#releasing