Attribution/web analytics updates
This release updates capabilities related to web/marketing/attribution analytics.
The track_pageview
init option now accepts three string values to support SPA pageview tracking:
"url-with-path"
: fire pageview events only when main url path changes (https://example.com/foo
->https://example.com/bar
but nothttps://example.com/foo?bar=1
->https://example.com/foo?bar=2
)"url-with-path-and-query-string"
: fire pageview events only when main url path or query string changes (https://example.com/foo?bar=1
->https://example.com/foo?bar=2
but nothttps://example.com/foo?bar=1#baz
->https://example.com/foo?bar=1#qux
)"full-url"
: fire pageview events when anything on the URL changes
Example:
mixpanel.init(`my token`, {track_pageview: `url-with-path-and-query-string`});
Profile properties storing referrer info ($initial_referrer
and $initial_referring_domain
) are now saved with set_once
instead of set
, to prevent overwriting.
Persistence of UTM parameters can now be turned off with the init option {stop_utm_persistence: true}
. This is opt-in today but will be the default setting in a future release. The stop_utm_persistence
option will also override the store_google
option, which is responsible persisting UTM parameters today. If store_google
and stop_utm_persistence
are both true
, any persisted UTM parameters will be cleared from storage.
Visits from AhrefsSiteAudit crawler are now ignored.