next iteration

docs/pages/blog/material-ui-is-now-mui.js

@@ -0,0 +1,7 @@
+import * as React from 'react';
+import TopLayoutBlog from 'docs/src/modules/components/TopLayoutBlog';
+import { docs } from './material-ui-is-now-mui.md?@mui/markdown';
+
+export default function Page() {
+  return <TopLayoutBlog docs={docs} />;
+}

docs/pages/blog/material-ui-is-now-mui.md

@@ -0,0 +1,99 @@
+---
+title: Material-UI is now MUI
+description: Starting today, we are evolving our brand identity. We are clarifying the difference between our company and our products.
+date: 2021-09-15T00:00:00.000Z
+authors: ['oliviertassinari', 'danilo-leal', 'mbrookes']
+card: true
+---
+
+Starting today, we are evolving our brand identity. We are clarifying the difference between our company and our products.
+
+- Material-UI: the organization is now called [**MUI**](https://github.com/mui-org/).
+- Material-UI: the MIT React library is now called [**MUI Core**](https://github.com/mui-org/material-ui).
+- Material-UI X: the set of advanced React components is now called [**MUI X**](https://github.com/mui-org/material-ui-x).
+
+The new identity matches with the increase scope of our focus.
+
+## The origin
+
+Material-UI started as a React implementation of the Material Design guidelines in 2014.
+The goal was simple, to empower the React developers to use Material Design.
+The community [loved it](https://news.ycombinator.com/item?id=8582439) and was craving for more, so we kept building.
+
+We have made it smooth for the community to contribute.
+We started actively reviewing pull requests and guiding issues.
+Things started to really take off with [the release of v1](/blog/material-ui-v1-is-out/) in 2018.
+The frontend community was actively migrating to React and in desperate need to move fast.
+
+Before we realized it, we had grown into the most popular React UI components library.
+We were heavily used and customized to build: customer-facing applications, internal tools, and mobile-hybrid applications.
+
+## A larger focus
+
+In our last survey, [60% fewer](/blog/2020-developer-survey-results/#comparison-with-last-year) developers were complaining about improving Material Design implementation than they did a year before.
+At the same time, 400% more developers were struggling to customize the components.
+
+This is the context in which we started working on v5 in 2019.
+Our primary focus was to revamp the **customization DX**.
+It had become clear that design and DX were key to unlock the next stage of growth.
+
+The release of this rebranding matches with the release of v5.0.0.
+It's a big deal.
+The new branding aligns with the increase of the company's area of focus.
+
+Our ultimate goal is to become the most effective and efficient tool to build UIs while making it accessible to the many.
+
+## Our new brand
+
+Let's dig in.
+
+### A new name
+
+We are breaking the strong association with Material Design.
+We have seen too many people confusing Material-UI with a Google effort or a synonym of Material Design.
+
+We are now called **MUI**, it stands for **M**aterials to Build **UI**s.
+and is pronounced [/ɛmjuːaɪ/](http://ipa-reader.xyz/?text=%C9%9Bmju%CB%90a%C9%AA).
+
+It's shorter, it distinguishes ourselves, it's already how many people abbreviate us.
+More importantly, it prepares the release of unstyled/headless components, a second design system (not a theme), and more.
+
+### A new domain name
+
+A new name wouldn't resonate without a new domain name.
+We have moved home from https://material-ui.com/ to https://mui.com/, an 3 domain laters domain.
+
+### New logos
+
+The logo of the company is evolving:
+
+- We have reduced the emphasis on the smart 3D perspective. It's a step away from the notion of elevation in Material Design with a single color.
+- We have rebalanced the proportions and equilibrium of the letters.
+- We have added a slight border-radius to soften the angles.
+
+<img loading="lazy" src="/static/blog/material-ui-is-now-mui/old-new.png" alt="" style="width: 302px; margin-bottom: 16px;" />
+
+We are introducing logos for each of our products:
+
+<img loading="lazy" src="/static/blog/material-ui-is-now-mui/products.png" alt="" style="width: 427px; margin-bottom: 16px;" />
+
+### New package names
+
+The package names have changed in v5, which is a **breaking change**, you can find more details in the release notes.
+The npm organization name has moved from @material-ui to [@mui](https://www.npmjs.com/org/mui).
+
+### A new website & documentation
+
+We used this opportunity to tell a different story about the company and its products, positioning us in a broader space.
+We better explain and share what we do and who we are.
+We have created a custom brand identity, away from Material Design.
+For instance, you will find this custom color palette:
+
+<img loading="lazy" src="/static/blog/material-ui-is-now-mui/palette.png" alt="" style="width: 408px; margin-bottom: 16px;" />
+
+[Head to the new website](/).
+Note that these changes are **not** impacting the design of the components released under the `@mui/material` npm package.
+
+## The path ahead
+
+Most of this update has been rolled out, we will fix inconsistencies as we spot them.

docs/pages/blog/mui-v5.js

@@ -1,6 +1,6 @@
 import * as React from 'react';
 import TopLayoutBlog from 'docs/src/modules/components/TopLayoutBlog';
-import { docs } from './mui-v5.md?@material-ui/markdown';
+import { docs } from './mui-v5.md?@mui/markdown';
 
 export default function Page() {
   return <TopLayoutBlog docs={docs} />;

docs/pages/blog/mui-v5.md

@@ -1,13 +1,13 @@
 ---
-title: MUI v5.0
-description: MUI v5.0 is out 🎉
+title: Announcing MUI Core v5.0
+description: MUI Core v5.0 is out 🎉
 date: 2021-09-15T00:00:00.000Z
 authors: ['mbrookes', 'eps1lon', 'mnajdova', 'michaldudak', 'siriwatknp']
 card: true
 ---
 
-After over 400 days of development and over 40 canary releases, we are excited to introduce MUI v5.0.0!
-This release features:
+After over 400 days of development and over 40 canary releases, we are excited to introduce MUI Core v5.0.0!
+This release features some major highlights:
 
 - ? depending on timing and strategy [A new branding](#a-new-branding)
 - [High-level goals for v5](#high-level-goals-for-v5)