style: use smart apostrophe

.github/PULL_REQUEST_TEMPLATE.md

@@ -3,8 +3,8 @@
 For us to review and ship your PR efficiently, please perform the following steps:
 
 - [ ] Open a [bug/issue](https://github.com/netlify/cli/issues/new/choose) before writing your code 🧑‍💻. This ensures
-      we can discuss the changes and get feedback from everyone that should be involved. If you`re fixing a typo or
-      something that`s on fire 🔥 (e.g. incident related), you can skip this step.
+      we can discuss the changes and get feedback from everyone that should be involved. If
+      you`re fixing a typo or something that`s on fire 🔥 (e.g. incident related), you can skip this step.
 - [ ] Read the [contribution guidelines](../CONTRIBUTING.md) 📖. This ensures your code follows our style guide and
       passes our tests.
 - [ ] Update or add tests (if any source code was changed or added) 🧪