Update instrumentation naming in accordance with otel spec.

[a-feld]

Description: Updates instrumentation name and version key in accordance with the opentelemetry exporter specification

[bogdandrutu]

Please fix lint errors:

--- a/receiver/awscontainerinsightreceiver/go.mod
+++ b/receiver/awscontainerinsightreceiver/go.mod
@@ -3,9 +3,9 @@ module github.com/open-telemetry/opentelemetry-collector-contrib/receiver/awscon
 go 1.16
 
 require (
-	github.com/aws/aws-sdk-go v1.38.51
+	github.com/aws/aws-sdk-go v1.38.55
 	github.com/open-telemetry/opentelemetry-collector-contrib/internal/aws/awsutil v0.0.0-00010101000000-000000000000
-	github.com/shirou/gopsutil v3.21.4+incompatible
+	github.com/shirou/gopsutil v3.21.5+incompatible
 	github.com/stretchr/testify v1.7.0
 	go.opentelemetry.io/collector v0.27.1-0.20210603182316-5369d7e9e83e
 	go.uber.org/zap v1.17.0
Generated code is out of date, please run "make generate" and commit the changes in this PR.

[bogdandrutu]

You may have to just rebase (merge) to the latest head.

[tigrannajaryan]

These are defined in conventions package from the core Collector repo. It is probably best to just import that.

[a-feld]

@tigrannajaryan rebased again with feedback

[a-feld]

Looks like Jenkins is losing some UDP packets during load testing - I don't think that failure is related to this PR.