DRAFT strawman proposal for a pecification for how to communicate measurement information
Strawman:
{
"imp": {
"ext": {
"dooh": { // can we land grab "dooh" as an extension namespace?
"venuetypeid": 1234,
"measurement": {
"imp_x": 12.3433
"provider": "measurement.co", // can also be the publisher if self-rated
"data_sources": ["highway-data.org","ticket-vendor.com"],
"adjustments": [3],
}
}
}
}
imp_x
- estimated number of individuals potentially exposed to an ad, should a bidder win this auction
provider
- reference a registry with info like name, website or reverse TLD similarly to how we might identify pubishers?
data_sources
additional datasources (also identified by domain? if incorporated into measurement estimate
adjustments
- list of ways numbers may have been adjusted
- Evenly spread over time period
- Spread over time period based on typical dwell time
- Spread over time period based on third-party traffic pattern estimates
- Spread over time period based on publisher traffic pattern estimates
- Adjusted based on hours-of-operation