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specification.json
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{
"openooh_venue_taxonomy": {
"version": "1.1",
"repository": "https://github.com/openooh/venue-taxonomy",
"organization": "OpenOOH Working Group",
"status": "accepted",
"specification": {
"categories": [
{
"name": "Transit",
"description": "Transit",
"enumeration_id": 1,
"string_value": "transit",
"children": [
{
"name": "Airports",
"description": "Signage located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP lounges.",
"enumeration_id": 101,
"string_value": "transit.airports",
"children": [
{
"name": "Arrival Hall",
"description": "Locations for meeting passengers arriving on flights",
"enumeration_id": 10101,
"string_value": "transit.airports.arrivals_hall"
},
{
"name": "Baggage Claim",
"description": "Locations to retrieve baggage not carried during a flight",
"enumeration_id": 10102,
"string_value": "transit.airports.baggage_claim"
},
{
"name": "Departures Hall",
"description": "Location for dropping off passengers leaving on flights",
"enumeration_id": 10103,
"string_value": "transit.airports.departures_hall"
},
{
"name": "Food Court",
"description": "Location within an airport for food, typically casual",
"enumeration_id": 10104,
"string_value": "transit.airports.food_court"
},
{
"name": "Gates",
"description": "Location to wait for or embark or disembark from a specific plane",
"enumeration_id": 10105,
"string_value": "transit.airports.gates"
},
{
"name": "Lounges",
"description": "(typically private) places to wait for flights, separate from public spaces",
"enumeration_id": 10106,
"string_value": "transit.airports.lounges"
},
{
"name": "Shopping Area",
"description": "Retail areas contained within facilities primarily used for servicing flights",
"enumeration_id": 10107,
"string_value": "transit.airports.shopping_area"
}
]
},
{
"name": "Buses",
"description": "Displays located on or in city or intercity buses.",
"enumeration_id": 102,
"string_value": "transit.buses",
"children": [
{
"name": "Bus (Inside)",
"description": "Advertising inside a bus, primarily visible to bus passengers",
"enumeration_id": 10201,
"string_value": "transit.buses.bus"
},
{
"name": "Terminal",
"description": "Advertising at facilities for embarking or disembarking from a bus",
"enumeration_id": 10202,
"string_value": "transit.buses.terminal"
},
{
"name": "Bus (Outside)",
"description": "Advertising outside a bus, primarily visible to people not riding the bus",
"enumeration_id": 10203,
"string_value": "transit.buses.bus_outside"
}
]
},
{
"name": "Taxi & Rideshare TV",
"description": "Advertising displays placed inside taxis and rideshare vehicles visible to passengers in the back seat.",
"enumeration_id": 103,
"string_value": "transit.taxi_rideshare_tv"
},
{
"name": "Taxi & Rideshare Top",
"description": "Advertising displays placed on top of taxi and rideshare vehicles visible to nearby pedestrian and drivers.",
"enumeration_id": 104,
"string_value": "transit.taxi_rideshare_top"
},
{
"name": "Subway",
"description": "Advertising displays placed inside subway trains or inside stations or on subway platforms.",
"enumeration_id": 105,
"string_value": "transit.subway",
"children": [
{
"name": "Subway Train",
"description": "A (typical municipal area) train that travels primarily underground",
"enumeration_id": 10501,
"string_value": "transit.subway.train"
},
{
"name": "Platform",
"description": "Areas to wait for, board, or unboard a subway",
"enumeration_id": 10502,
"string_value": "transit.subway.platform"
}
]
},
{
"name": "Train Stations",
"description": "Advertising displays placed inside train stations or on platforms.",
"enumeration_id": 106,
"string_value": "transit.train_stations",
"children": [
{
"name": "Train",
"description": "A train that travels primarily above ground, on rails",
"enumeration_id": 10601,
"string_value": "transit.train_stations.train"
},
{
"name": "Platform",
"description": "Areas to wait for, board, or unboard a train",
"enumeration_id": 10602,
"string_value": "transit.train_stations.platform"
}
]
},
{
"name": "Ferry",
"description": "Advertising displays placed inside a passenger water transport.",
"enumeration_id": 107,
"string_value": "transit.ferry"
}
]
},
{
"name": "Retail",
"description": "Retail",
"enumeration_id": 2,
"string_value": "retail",
"children": [
{
"name": "Fueling Stations",
"description": "An establishment beside a road selling fuel for motor vehicles.",
"enumeration_id": 201,
"string_value": "retail.gas_stations",
"children": [
{
"name": "Fuel Dispenser",
"description": "A (typically self-service) device for dispensing fuel to vehicles.",
"enumeration_id": 20101,
"string_value": "retail.gas_stations.pump"
},
{
"name": "Shop",
"description": "A store attached to a location who's primary audience is people fueling vehicles",
"enumeration_id": 20102,
"string_value": "retail.gas_stations.shop"
}
]
},
{
"name": "Convenience Stores",
"description": "A store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries.",
"enumeration_id": 202,
"string_value": "retail.convenience_store"
},
{
"name": "Grocery",
"description": "A retail shop that primarily sells food, either fresh or preserved.",
"enumeration_id": 203,
"string_value": "retail.grocery",
"children": [
{
"name": "Shop Entrance",
"description": "Areas near the entrance to a store, often (but not always) visible from outside",
"enumeration_id": 20301,
"string_value": "retail.grocery.shop_entrance"
},
{
"name": "Check Out",
"description": "Areas primarily dedicated to paying for purchased goods",
"enumeration_id": 20302,
"string_value": "retail.grocery.check_out"
},
{
"name": "Aisles",
"description": "Areas primarily dedicated to the display or retrieval of goods",
"enumeration_id": 20303,
"string_value": "retail.grocery.aisles"
}
]
},
{
"name": "Liquor Stores",
"description": "A retail shop that predominantly sells prepackaged alcoholic beverages, typically in bottles, intended to be consumed off the store’s premises.",
"enumeration_id": 204,
"string_value": "retail.liquor_stores"
},
{
"name": "Mall",
"description": "A large building or series of connected buildings containing a variety of retail stores and typically also restaurants.",
"enumeration_id": 205,
"string_value": "retail.malls",
"children": [
{
"name": "Concourse",
"description": "A large open area (including hallways and escalators)",
"enumeration_id": 20501,
"string_value": "retail.malls.concourse"
},
{
"name": "Food Court",
"description": "A Common area with multiple food vendors and common tables.",
"enumeration_id": 20502,
"string_value": "retail.malls.food_court"
},
{
"name": "Spectacular",
"description": "Large and impactful screen(s) at a prime location. It often utilizes special embellishments.",
"enumeration_id": 20503,
"string_value": "retail.malls.spectacular"
}
]
},
{
"name": "Cannabis Dispensaries",
"description": "A store that sells and dispenses cannabis and CBD products.",
"enumeration_id": 206,
"string_value": "retail.dispensaries"
},
{
"name": "Pharmacies",
"description": "A store where medicinal drugs are dispensed and sold.",
"enumeration_id": 207,
"string_value": "retail.pharmacies"
},
{
"name": "Parking Garages",
"description": "A building in which people usually pay to park their cars, trucks and other vehicles.",
"enumeration_id": 208,
"string_value": "retail.parking_garages"
}
]
},
{
"name": "Outdoor",
"description": "Outdoor",
"enumeration_id": 3,
"string_value": "outdoor",
"children": [
{
"name": "Billboards",
"description": "Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians).",
"enumeration_id": 301,
"string_value": "outdoor.billboards",
"children": [
{
"name": "Roadside",
"description": "Primarily vehicular environments.",
"enumeration_id": 30101,
"string_value": "outdoor.billboards.roadside"
},
{
"name": "Highway",
"description": "High-speed vehicular environments, typically with controlled entrance/exit (e.g. \"exits\" or \"interchanges\")",
"enumeration_id": 30102,
"string_value": "outdoor.billboards.highway"
},
{
"name": "Spectacular",
"description": "A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.",
"enumeration_id": 30103,
"string_value": "outdoor.billboards.spectacular"
}
]
},
{
"name": "Urban Panels",
"description": "Digital screens in urban environments, typically providing a public amenity. Typically visible to pedestrians and in some cases, vehicular traffic as well.",
"enumeration_id": 302,
"string_value": "outdoor.urban_panels"
},
{
"name": "Bus Shelters",
"description": "Enclosures where individuals may wait for buses in an urban environment. Signage may be attached to the interior or exterior of the enclosure.",
"enumeration_id": 303,
"string_value": "outdoor.bus_shelters"
}
]
},
{
"name": "Health & Beauty",
"description": "Health & Beauty",
"enumeration_id": 4,
"string_value": "health_beauty",
"children": [
{
"name": "Gyms",
"description": "A club, building, or large room, usually containing special equipment, where people go to do physical exercise and get fit.",
"enumeration_id": 401,
"string_value": "health_beauty.gyms",
"children": [
{
"name": "Lobby",
"description": "Area for waiting or meeting guests",
"enumeration_id": 40101,
"string_value": "health_beauty.gyms.lobby."
},
{
"name": "Fitness Equipment",
"description": "Area primarily for exercise or the usage of fitness equipment",
"enumeration_id": 40102,
"string_value": "health_beauty.gyms.equipment"
}
]
},
{
"name": "Salons",
"description": "An establishment where a hairdresser, beautician, or couturier conducts business.",
"enumeration_id": 402,
"string_value": "health_beauty.salons",
"children": [
{
"name": "Unisex Salon",
"description": "Salon catering to clients of any sex",
"enumeration_id": 40201,
"string_value": "health_beauty.salons.unisex"
},
{
"name": "Men's Salon",
"description": "Salon primarily catering towards men",
"enumeration_id": 40202,
"string_value": "health_beauty.salons.mens"
},
{
"name": "Women's Salon",
"description": "Salon primarily catering towards women",
"enumeration_id": 40203,
"string_value": "health_beauty.salons.womens"
}
]
},
{
"name": "Spas",
"description": "A commercial establishment offering health and beauty treatment through such means as steam baths, exercise equipment, and massage.",
"enumeration_id": 403,
"string_value": "health_beauty.spas"
}
]
},
{
"name": "Point of Care",
"description": "Point of Care",
"enumeration_id": 5,
"string_value": "point_care",
"children": [
{
"name": "Doctor’s Offices",
"description": "Non-hospital facility run by a physician - for treatment of people.",
"enumeration_id": 501,
"string_value": "point_care.doctor_offices"
},
{
"name": "Veterinary Offices",
"description": "Non-hopsital facility run by a veterinarian - for treatment of animals.",
"enumeration_id": 502,
"string_value": "point_care.veterinary_offices"
}
]
},
{
"name": "Education",
"description": "Education",
"enumeration_id": 6,
"string_value": "education",
"children": [
{
"name": "Schools",
"description": "An educational institution designed to provide learning spaces and learning environments for the teaching of students between K - 12 under the direction of teachers.",
"enumeration_id": 601,
"string_value": "education.schools"
},
{
"name": "Colleges and Universities",
"description": "An education institution designed for instruction, examination, or both, of students in many branches of advanced learning, conferring degrees in various faculties, and often embodying colleges and similar institutions.",
"enumeration_id": 602,
"string_value": "education.colleges",
"children": [
{
"name": "Residences",
"description": "Places where faculty or students live",
"enumeration_id": 60201,
"string_value": "education.colleges.residences"
},
{
"name": "Common Areas",
"description": "Shared spaces for study, dining, or leisure activities",
"enumeration_id": 60202,
"string_value": "education.colleges.common"
},
{
"name": "Athletic Facilities",
"description": "Facillities or stadiums for sporting competition",
"enumeration_id": 60203,
"string_value": "education.colleges.athletics"
}
]
}
]
},
{
"name": "Office Buildings",
"description": "Office Buildings",
"enumeration_id": 7,
"string_value": "office_buildings",
"children": [
{
"name": "Office Buildings",
"description": "An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.",
"enumeration_id": 701,
"string_value": "office_buildings.office_buildings",
"children": [
{
"name": "Elevator",
"description": "Enclosed, Vertical conveyance for people and goods",
"enumeration_id": 70101,
"string_value": "office_buildings.office_buildings.elevator"
},
{
"name": "Lobby",
"description": "Common space for tenants to meet and greet visitors and guests, typically near entrances",
"enumeration_id": 70102,
"string_value": "office_buildings.office_buildings.lobby"
}
]
}
]
},
{
"name": "Leisure",
"description": "Leisure",
"enumeration_id": 8,
"string_value": "entertainment",
"children": [
{
"name": "Recreational Locations",
"description": "Location where recreational and/or leisure activities take place.",
"enumeration_id": 801,
"string_value": "entertainment.recreational",
"children": [
{
"name": "Theme Parks",
"description": "An amusement park with a unifying setting or idea.",
"enumeration_id": 80101,
"string_value": "entertainment.recreational.theme_parks"
},
{
"name": "Museums and Galleries",
"description": "A building in which objects of historical, scientific, artistic, or cultural interest are stored and exhibited. e.g. \"the Museum of Modern Art\"",
"enumeration_id": 80102,
"string_value": "entertainment.recreational.museums_galleries"
},
{
"name": "Concert Venues",
"description": "Any location used for a concert or musical performance",
"enumeration_id": 80103,
"string_value": "entertainment.recreational.concert_venues"
}
]
},
{
"name": "Movie Theaters",
"description": "Location for displaying long-format content on large screens.",
"enumeration_id": 802,
"string_value": "entertainment.movie_theaters",
"children": [
{
"name": "Lobby",
"description": "A corridor or hall connected with a larger room or series of rooms and used as a passageway or waiting room: such as a large hall serving as a foyer (as of a hotel or theater)",
"enumeration_id": 80201,
"string_value": "entertainment.movie_theaters.lobby"
},
{
"name": "Food Court",
"description": "An area within a building (such as a shopping mall) set apart for food concessions.",
"enumeration_id": 80202,
"string_value": "entertainment.movie_theaters.food_court"
}
]
},
{
"name": "Sports Entertainment",
"description": "A venue that individuals or groups can play an active sport or activity.",
"enumeration_id": 803,
"string_value": "entertainment.sports",
"children": [
{
"name": "Sport Arena",
"description": "A central area used for sports or other forms of entertainment and surrounded by seats for spectators.",
"enumeration_id": 80301,
"string_value": "entertainment.sports.arena"
},
{
"name": "Club House",
"description": "Locker rooms used by an athletic team",
"enumeration_id": 80302,
"string_value": "entertainment.sports.club_house"
}
]
},
{
"name": "Bars",
"description": "A retail business that serves alcoholic beverages.",
"enumeration_id": 804,
"string_value": "entertainment.bars"
},
{
"name": "Casual Dining",
"description": "A restaurant that serves moderately priced food in a casual atmosphere.",
"enumeration_id": 805,
"string_value": "entertainment.casual_dining"
},
{
"name": "QSR",
"description": "A fast food restaurant, also known as a quick service restaurant within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service.",
"enumeration_id": 806,
"string_value": "entertainment.qsr"
},
{
"name": "Hotels",
"description": "An establishment providing accommodations, means, and other services for travelers and tourists.",
"enumeration_id": 807,
"string_value": "entertainment.hotels",
"children": [
{
"name": "Lobby",
"description": "Commonly accessible shared spaces for guests at a hotel",
"enumeration_id": 80701,
"string_value": "entertainment.hotels.lobby"
},
{
"name": "Elevator",
"description": "Commonly accessible, enclosed spaces used to move between floors.",
"enumeration_id": 80702,
"string_value": "entertainment.hotels.elevator"
},
{
"name": "Room",
"description": "Locations occupied and restricted to a single guest",
"enumeration_id": 80703,
"string_value": "entertainment.hotels.room"
}
]
},
{
"name": "Golf Carts",
"description": "A small motorized vehicle for golfers and their equipment.",
"enumeration_id": 808,
"string_value": "entertainment.golf_cart"
},
{
"name": "Night Clubs",
"description": "An establishment for nighttime entertainment, typically serving drinks and offering music, dancing, etc.",
"enumeration_id": 809,
"string_value": "entertainment.night_club"
},
{
"name": "High-End Dining",
"description": "A restaurant that serves expensive food. Often in a more formal atmosphere, and accepting or requiring reservations",
"enumeration_id": 810,
"string_value": "entertainment.high_end_dining"
}
]
},
{
"name": "Government",
"description": "Government",
"enumeration_id": 9,
"string_value": "government",
"children": [
{
"name": "DMVs",
"description": "An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.",
"enumeration_id": 901,
"string_value": "government.dmv"
},
{
"name": "Military Bases",
"description": "A facility that houses and facilitates training for military personnel and operations.",
"enumeration_id": 902,
"string_value": "government.military_bases"
},
{
"name": "Post Offices",
"description": "A facility that handles the receipt, delivery, and processing of mail, packages, or other postal services.",
"enumeration_id": 903,
"string_value": "government.postal"
}
]
},
{
"name": "Financial",
"description": "Financial",
"enumeration_id": 10,
"string_value": "financial",
"children": [
{
"name": "Banks",
"description": "A bank is a financial institution licensed to store or invest accountholders money",
"enumeration_id": 1001,
"string_value": "financial.banks"
}
]
},
{
"name": "Residential",
"description": "Residential",
"enumeration_id": 11,
"string_value": "residential",
"children": [
{
"name": "Apartment Buildings and Condominiums",
"description": "A building that contains different residential units",
"enumeration_id": 1101,
"string_value": "residential.apartment",
"children": [
{
"name": "Lobby",
"description": "A corridor or hall connected with a larger room or series of rooms and used as a passageway or waiting room: such as a large hall serving as a foyer (as of a hotel or theater)",
"enumeration_id": 110101,
"string_value": "residential.apartment_buildings.lobby"
},
{
"name": "Elevator",
"description": "Enclosed, Vertical conveyance for people and goods",
"enumeration_id": 110102,
"string_value": "residential.apartment_buildings.elevator"
}
]
}
]
}
]
}
}
}