The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context.
The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Written Specification
- v1.1 Specification (Current Version)
Resources
- PlaceExchange has contributed a mapping between v1.1 and the DMI Taxonomy
- Lucit has contributed a JSON version of the spec (which may become the formal reference in the future)
- Bruno Guerrero (Hivestack)
- Christian Collins (Vistar)
- Connor Peltz (Broadsign)
- Eric Kubischta (Lucit)
- Jasleen Kaur (VIOOH)
- Jason Shao (PlaceExchange)
- Joshua Berg (MediaMath)
- M. Wasfi (Verizon)
- Matthew Mercuri (Samsung)
- Nicholas Babb (Adomni)
- Sweta Vasudevan (PlaceExchange)
- William Hartley-Booth (The Trade Desk)
| Platform | Status | Version | Notes |
|---|---|---|---|
| Adomni | Production | 1.1 | Supports OpenOOH v1.1 as of 2024-02-29 |
| Broadsign Ads | Production | 1.1 | Supports OpenOOH v1.1.0 as of 12/03/20 - updated for 1.1 05/01/22 |
| Broadsign Reach | Production | 1.1 | Supports OpenOOH v1.1.0 as of 8/3/20 - updated for 1.1 05/01/22 |
| CAASie | Production | 1.0 | Supports OpenOOH v1.0.0 as of 07/16/20 |
| Hivestack | Production | 1.0 | Supports OpenOOH v1.0.0 as of 3/01/21 |
| OutMoove | Production | 1.0 | Supports OpenOOH v1.0.0 as of 09/07/20 |
| Place Exchange | Production | 1.1 | Support both DMI v1.0 and OpenOOH v1.0.0 as of 9/14/20 - updated for 1.1 11/16/21 |
| Stroeer SSP | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/01/21 |
| Verizon Media | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/1/20 |
| VIOOH | Evaluating | 1.0 | |
| Vistar Media | Production | 1.0 | Supports OpenOOH v1.0.0 (parent/child levels only) as of 9/9/20 |
| The Neuron | Production | 1.1 | Supports OpenOOH v1.0.0 as of 21/Oct/2021 - updated for 1.1 Dec/2022 |