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    • Smart-Ads-campaign-performance-analysis

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      Ad campaign performance evaluation using AB Testing Case Overview: SmartAd is a mobile first advertiser agency. It is running an online ad for a client with the intention of increasing brand awareness. The company provides an additional service called Brand Impact Optimizer (BIO), a lightweight questionnaire, served with every campaign to determ…
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      MIT License
      •2•1•1•0•Updated Sep 3, 2022Sep 3, 2022