GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.
Check out the vignette for a more detailed description of the main functionalities of the package:
GeoLift requires or works with:
- R version 4.0.0 or newer.
To install the package, first make sure that remotes and
augsynth are installed.
install.packages("remotes", repos='http://cran.us.r-project.org')
remotes::install_github("ebenmichael/augsynth")
Then, install the package from GitHub:
remotes::install_github("facebookincubator/GeoLift")
To use Commuting Zones in GeoLift, please check the guide here
- aesquerrac@gmail.com, Arturo Esquerra, creator.
- nicolascruces1994@gmail.com, Nicolas Cruces
- kpanchal@meta.com, Kanishka Panchal, Meta Marketing Science Partner
- michaelkhalil@meta.com, Michael Khalil, Meta Marketing Science Partner
- jussan@meta.com, Jussan Nascimento, Meta Marketing Science Partner
GeoLift is MIT licensed, as found in the LICENSE file.