docs(readme): better alt text, add toggleable list of companies/projects that use Renovate

readme.md

@@ -1,16 +1,16 @@
-![Renovate banner](https://app.renovatebot.com/images/renovate_660_220.jpg)
+![Renovate banner, paintbrush roller in a blue circle with the word Renovate next to it, green background](https://app.renovatebot.com/images/renovate_660_220.jpg)
 
 # Renovate
 
 Automated dependency updates.
 Multi-platform and multi-language.
 
-[![License: AGPL-3.0-only](https://img.shields.io/badge/license-%20%09AGPL--3.0--only-blue.svg)](https://raw.githubusercontent.com/renovatebot/renovate/main/license)
-[![codecov](https://codecov.io/gh/renovatebot/renovate/branch/main/graph/badge.svg)](https://codecov.io/gh/renovatebot/renovate)
-[![Renovate enabled](https://img.shields.io/badge/renovate-enabled-brightgreen.svg)](https://renovatebot.com/)
-[![Build](https://github.com/renovatebot/renovate/actions/workflows/build.yml/badge.svg)](https://github.com/renovatebot/renovate/actions/workflows/build.yml)
-![Docker Pulls](https://img.shields.io/docker/pulls/renovate/renovate?color=turquoise)
-[![OpenSSF Scorecard](https://api.securityscorecards.dev/projects/github.com/renovatebot/renovate/badge)](https://securityscorecards.dev/viewer/?uri=github.com/renovatebot/renovate)
+[![License: AGPL-3.0-only, badge](https://img.shields.io/badge/license-%20%09AGPL--3.0--only-blue.svg)](https://raw.githubusercontent.com/renovatebot/renovate/main/license)
+[![codecov, badge](https://codecov.io/gh/renovatebot/renovate/branch/main/graph/badge.svg)](https://codecov.io/gh/renovatebot/renovate)
+[![Renovate enabled, badge](https://img.shields.io/badge/renovate-enabled-brightgreen.svg)](https://renovatebot.com/)
+[![Build status, badge](https://github.com/renovatebot/renovate/actions/workflows/build.yml/badge.svg)](https://github.com/renovatebot/renovate/actions/workflows/build.yml)
+![Docker Pulls, badge](https://img.shields.io/docker/pulls/renovate/renovate?color=turquoise)
+[![OpenSSF Scorecard, badge](https://api.securityscorecards.dev/projects/github.com/renovatebot/renovate/badge)](https://securityscorecards.dev/viewer/?uri=github.com/renovatebot/renovate)
 
 ## Why Use Renovate?
 
@@ -45,7 +45,7 @@ Renovate works on these platforms:
 
 Renovate is widely used in the developer community:
 
-![Renovate Matrix](./docs/usage/assets/images/matrix.png)
+![Logos of companies that use Renovate: Prisma, Netlify, Envoy, Condé Nast, Microsoft, Atlassian, Sourcegraph, Mozilla, Deloitte, Telus, Yarn, HashiCorp, Automattic, Algolia, eBay, Cypress, Red Hat, Financial Times, Uber, Buildkite](./docs/usage/assets/images/matrix.png)
 
 ## Renovate OSS Insights