A telecom company wants to predict whether a customer will churn (leave the service) based on their usage patterns and account information. The company would like to use this model to identify customers who are likely to churn and target them with retention offers.
- Goal: Predict whether a customer will churn based on features like monthly charges, contract type, and customer service calls.
- Target variable: Churn (binary, 1 if customer churns, 0 if they stay).
- Key business outcomes: Reduce churn by proactively reaching out to at-risk customers.