KPMG internship

• Completed a simulation focused on advising a client on customer targeting with the Data, Analytics & Modelling team
• Assessed data quality and completeness in preparation for analysis
• Analysed data to target high-value customers based on demographics and attributes
• Developed dashboards to communicate findings with visuals

---

Customer RFM Analysis

• Who are the best clients?
• Who are the most loyal customers?
• Which clients are about to leave?
• Who should be considered a “lost” client?

---

tools used:

• Excel
• PowerBI

---

methods used:

• Data Cleaning & Quality Assessment
• Data Exploration
• Presentation