Marketing Analytics For E-Commerce Market Place Company
Business Problem - Client( leading E-Commerce company) want to take data driven decision about business and understand customer, seller behaviors, product behavior and channel behavior etc... which help him in measuring, managing and analysing performance of business.
I got multiple datasets related to transactions, orders, payment, locations, customers, sellers, product and it's categories. After data cleansing what I've done:-
- Perform detailed exploratory analysis ( high level metrics, new customers acquired & customer retention every month, top performing products and categories ).
- Understand the trends/seasonality ( sales, quantity by category, month, week, day, time etc. )
- Performing Customers/sellers Segmentation.
- Cross-Selling (Which products are selling together)
- Understand payment behaviour
- Understand customer satisfaction towards category & products
Data Manipulation · Matplotlib · Seaborn · EDA · pandas · NumPy · Python
I'm an aspiring Data Analyst with a strong foundation in data manipulation and statistical analysis. I thrive on uncovering insights that drive decisions and am passionate about learning.
As a Data Analyst, I specialize in transforming raw data into clear, impactful insights using Python, SQL, and visualization tools like Matplotlib and Power BI. My educational background includes a Post Graduate Diploma in Business Administration in Finance, and I'm currently pursuing a Data Science program at AnalytixLabs.
My technical skills encompass Python, SQL, Statsmodel, and various statistical techniques, with a focus on machine learning libraries like Scikit-Learn and TensorFlow. I'm dedicated to turning data into compelling stories that influence business outcomes.
