New logo wanted

[TrySound]

Current logo might not be very recognisable. We are looking for something refreshing.
If you like svgo and have ideas feel free to share them here.

[omgovich]

Hi! What if we alter the W3C's SVG logo in some way? Super draft sketches:

It feels like keeping the gear icon might be a good way in terms of continuity.

[DerianAndre]

Hello I'm André, a full-stack designer. I recently found this awesome tool.
Although my Idea looks like @omgovich (bottom right-corner), the concept it's the same as the current one but without all the unnecesary stuff so it's an optimization of the logo (wink-wink)

[TrySound]

Simplified version of current logo looks interesting @DerianAndre

[DerianAndre]

Simplified version of current logo looks interesting @DerianAndre

Thanks!, feel free to give any feedback, I'll do another version later on.

[deepsweet]

Looks almost good to me. Technically speaking, it's not really a proper gear as in mechanical gear systems :)

I think we'll also need that icon separately, without leading "SVG" letters, to use it as avatar.

[DerianAndre]

@deepsweet of course! 👍🏻
Here is the original logo just optimized, without lines and with the gradient too (not the exact one). What do you think?

[deepsweet]

Nice one! Not 100% sure if such gradient is correctly exportable as SVG, but I like it. Could you please also add just a gear icon separately and try to export everything as SVGs?

[TrySound]

Less teeth would look cleaner. Maybe make them a bit bigger? Dots inside look chaotic without lines.

[omgovich]

Feels like a simpler icon would look better and more modern. I mean with fewer amount of teeth and maybe with a simplified inner visual (few bigger dots).

[DerianAndre]

I do like the gradient like @deepsweet feels more modern, here is with your feedback @TrySound @omgovich

[TrySound]

Maybe make the wheel a bit thiner? What do you think?

[DerianAndre]

You are right, that optic-correction looks better. A few pixels bigger makes a difference.

[omgovich]

Idea (just ignore it if you don't agree): what if we find a free font that looks like Futura? It would make G work better in pair with the O-gear icon. It seems to me that making the characters more "circle-like" (since O is a gear) would make the logo more consistent.

[omgovich]

BTW: I love the version with a gradient background. Looks fresh!

[omgovich]

BTW2: Awesome work, @DerianAndre! 👏

[JoKalliauer]

Attribution:
-SVG: Habitator terrae License: CC-BY-SA 4.0 (details)
-gear: "SVGO project logo by Yegor Bolshakov (http://xizzzy.ru/)" (source)
-wrench: Created in Inkscape, License: below the Threshold of originality

Trademark-Rights:
-SVG: "SVG" is possible Trademark by W3C (MIT, ERCIM, Keio, Beihang, Beihang).
-gear: might be a Trademark of https://github.com/svg/svgo

[DerianAndre]

Idea (just ignore it if you don't agree): what if we find a free font that looks like Futura? It would make G work better in pair with the O-gear icon. It seems to me that making the characters more "circle-like" (since O is a gear) would make the logo more consistent.

I'll try another font more rounded later! Thanks for the feedback 💯

[DerianAndre]

Sorry for the delay, was a busy weekend.
Any way, center one is the original, top font is Cassanet Plus, bottom is Red Hat Display (from Google Fonts is OFL) I think Red Hat looks perfect for this.

[omgovich]

The top has too much design in the characters IMO. But I like how G works with the gear. That make the logo look neater:

[DerianAndre]

@omgovich I agree, I fixed the bottom one since the original will look off.

[TrySound]

Thank you guys! We like @DerianAndre final result. Could you please send svgs with text and without?

[DerianAndre]

Thank you guys! We like @DerianAndre final result. Could you please send svgs with text and without?

Glad to hear @TrySound 😄 Here are the files, I also included a white version for both logotype and isotype.

svgo.zip