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Business Case Study to predict customer churn rate based on Artificial Neural Network (ANN), with TensorFlow and Keras in Python. This is a customer churn analysis that contains training, testing, and evaluation of an ANN model. (Includes: Case Study Paper, Code)
The goal is to make an Artificial Neural Network that can predict, based on geo-demographical and transactional information given above, if any individual customer will leave the bank or stay (customer churn). Also, rank all the customers of the bank, based on their probability of leaving.