Association-Rules-Data-Mining-Books. Apriori Algorithm, Association rules with 10% Support and 70% confidence, Association rules with 20% Support and 60% confidence, Association rules with 5% Support and 80% confidence, visualization of obtained rule.

Market basket analysis unlocks the underlying relationships between the items that customers purchase. By the end of this course, you should have a solid grasp of transaction data, the basic metrics that define the relationship between two items, the Apriori algorithm, and associations rules.