product-attributes

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apoorvadudani / Positioning-Popular-Consumer-Electronics-Brands-Using-Principal-Component-Analysis

I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing strategies.

heatmap variance principal-component-analysis product-attributes scree-plot perceptual-map corrplot

Updated Jul 31, 2024
R

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product-attributes

Here is 1 public repository matching this topic...

apoorvadudani / Positioning-Popular-Consumer-Electronics-Brands-Using-Principal-Component-Analysis

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