The KPMG Data Analytics Virtual Internship is designed to help us gain a practical insight into the work done at KPMG and it is an opportunity for us to build career skills and experience.
Sprocket Central Pty Ltd , a medium size bikes & cycling accessories organisation, has approached Tony Smith (Partner) in KPMG’s Lighthouse & Innovation Team. Sprocket Central Pty Ltd is keen to learn more about KPMG’s expertise in its Analytics, Information & Modelling team. The project is mainly divided into three tasks:
The client provided KPMG with 3 datasets:
- Customer Demographic
- Customer Addresses
- Transactions data in the past 3 months
We performed the preliminary data exploration and identify ways to improve the quality of Sprocket Central Pty Ltd’s data.
- In building this recommendation, we started with a PowerPoint presentation which outlined the approach which we will be taking.
- The client has agreed on a 3 week scope with the following 3 phases as follows - Data Exploration; Model Development and Interpretation.
- Prepared a detailed approach for completing the analysis including activities – i.e. understanding the data distributions, feature engineering, data transformations, modelling, results interpretation and reporting.
Developed a dashboard using Tableau that displays the data summary and results of the analysis. Some of the focussed business context when presenting findings were:
- What are the trends in the underlying data?
- Which customer segment has the highest customer value?
- What do you propose should be Sprocket Central Pty Ltd ’s marketing and growth strategy?
- What additional external datasets may be useful to obtain greater insights into customer preferences and propensity to purchase the products?
https://www.theforage.com/virtual-internships/m7W4GMqeT3bh9Nb2c?ref=7m99dkPfXTbA3Y2Fb