Overhaul README adding logo

The README for this repo should only need to
have docs for setting up the web application with
a link to the WeVoteServer at bottom

README.md

@@ -1,7 +1,8 @@
-# README for We Vote WebApp
+#We Vote USA Web/Mobile Web Application
+
+![WeVoteUS](wevotelogo.png) 
 
 [![Build Status](https://travis-ci.org/wevote/WebApp.svg?branch=develop)](https://travis-ci.org/wevote/WebApp) | 
-[![Coverage Status](https://coveralls.io/repos/github/wevote/WebApp/badge.svg?branch=master)](https://coveralls.io/github/wevote/WebApp?branch=develop)
 
 This WebApp repository contains a Node/React/Flux Javascript application. Using data from
 Google Civic API, Vote Smart, MapLight, TheUnitedStates.io and the Voting Information Project, we give voters a
@@ -10,68 +11,35 @@ social way to interact with ballot data.
 You can see our current wireframe mockup for a San Francisco ballot here:
 http://start.wevoteusa.org/
 
-## Install WeVoteServer First
-In order to get the data the WebApp needs, please 
-[install WeVoteServer](https://github.com/wevote/WeVoteServer/blob/master/README_API_INSTALL.md)
-
-
-## Install nodeenv ("Node Env")
-
-Install nodeenv globally. For instructions installing it locally, see: https://github.com/ekalinin/nodeenv
-
-    $ cd ~
-    $ sudo pip install nodeenv
-
-Create a place for your WebApp virtual environment to live on your hard drive. We recommend installing it
-away from the WebApp source code:
-
-    $ mkdir /Users/<YOUR NAME HERE>/NodeEnvironments/
-    $ cd /Users/<YOUR NAME HERE>/NodeEnvironments/
-
-Now create a new virtual environment in that 'NodeEnvironments' folder. This can take many minutes.
-
-    $ nodeenv WebAppEnv
-
-Now activate this new virtual environment:
+## Getting started
 
-    $ cd /Users/<YOUR NAME HERE>/NodeEnvironments/WebAppEnv/
-    $ . bin/activate
+1. Fork the repository to your GitHub repo.
+2. Clone your repository to your local machine
+3. **Always** start from the develop branch
+4. When working on features or hotfixes, created a new branch and push those for pull requests - [See contributing for more](CONTRIBUTING.md)
+5. Request a pull request. If there is an issue that the pull request is tried to, include the number of the issue in your description.
 
-Confirm the versions of your main packages are >= to these versions:
+Before starting local development, confirm the versions of your main packages are >= to these versions:
 
-    (WebAppEnv) $ node -v
+    $ node -v
     v5.3.0
 
-    (WebAppEnv) $ npm -v
+    $ npm -v
     3.3.12
 
-
-## Clone https://github.com/wevote/WebApp
-
-Create a place to put all of the code from Github:
-
-    $ mkdir /Users/<YOUR NAME HERE>/MyProjects/
-
-Retrieve “WebApp” into that folder, so your code ends up here:
-
-    /Users/<YOUR NAME HERE>/MyProjects/WebApp
-
-
 ## Install and start web application
 
-    (WebAppEnv) $ cd /Users/<YOUR NAME HERE>/MyProjects/WebApp
-    (WebAppEnv) $ npm -g install gulp-cli      // try sudo if it does not work
-    (WebAppEnv) $ npm install
-    (WebAppEnv) $ gulp
+    $ cd /Users/<YOUR NAME HERE>/MyProjects/WebApp
+    $ npm -g install gulp-cli      // try sudo if it does not work
+    $ npm install
+    $ gulp
 
 You should be able to visit WebApp here:
 
     http://localhost:3000
 
-
-## After Installation: Working with WebApp Day-to-Day
-
-[Read about working with WebApp on a daily basis](README_WORKING_WITH_WEB_APP.md)
+## Using WeVote Backend Locally
+First, start by reading the instructions[install WeVoteServer](https://github.com/wevote/WeVoteServer/blob/master/README_API_INSTALL.md)
 
 ## SemVer