Netflix is a streaming service company that offers movies,TV Shows,documentaries etc on a subscription based mode. Since this is a subscription based model it is important to have great customer retention rate along with bringing in new customers.
So inorder to have these it is essential to understand the content being provided to the customers and how the content being added is affecting the business. Understanding the content based on popularity gives a better insights on what kind of content to produce. So a lot of insights are gathered exploring the data and some recommendations are given which might attribute to the growth in business