SEO

SEO for the website

Put info about SEO concepts, goals, and work here

SEO information and concepts

https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

Misc. and Open questions

Technical work to be implemented

• basic meta tags structure and implementation for pages

• Structured data: schema.org tags for individual companies, events, etc - to provide better info that is displayed by search engines

  • https://developers.google.com/search/docs/guides/intro-structured-data

• XML sitemap

  • updated... when? [when a company page is updated? what kicks it off? Observer Pattern?
  • how? Sitemap gem: https://github.com/kjvarga/sitemap_generator will generate it automatically (we can use a rake task + cron to set the frequency, and/or when someone adds a new company to re-generate the new page(s).
  • Maybe admin can export it and upload it every now and then? No need to be a system responsibility. And it only lists the pages to crawl, NOT content.

References:

https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development