Decide what to do with data-link-type="download" in GA4

[stephaniehobson]

Description

In UA we record events when people click elements with the attribute data-link-type="download". In GA4 we record downloads with visits to /thanks. Do we want to continue to record clicks on these elements as some other kind of event?

An example:

<a 
    class="mzp-c-button mzp-t-product download-link ga-product-download" 
    href="https://download.mozilla.org/?product=firefox-esr-latest-ssl&os=osx&lang={{ LANG }}" 
    data-link-type="download" 
    data-download-os="Desktop" 
    data-download-version="osx" 
    data-display-name="Firefox Extended Support Release">

[stephaniehobson]

Perhaps recording these as download_click (the custom event the blogs use for referring to /new). Or cta_click.

[stephaniehobson]

I think we do want to record these clicks, as people like to know how the buttons on their pages perform. My current thinking on this is to track them with cta_click events.

• data-display-name ➡ data-cta-text (try to reflect what the user sees)
• data-link-location ➡ data-cta-position
• data-download-os="Desktop|Android|iOS" ➡ data-cta-type="firefox|firefox_mobile"
• data-download-version is used by stub attribution, don't touch
• data-link-type
• data-download-language

Also, note that in the example in comment 0, the ga-product-download class means this link is already triggering a product_download event. It's fine to trigger both a cta and a download event on the same element.

Edit: I talked to Adria and she backed-up tracking them as cta_clicks