EOY Donate Banner

[slightlyoffbeat]

Timing

Description:

Go-Live: Early Dec 26
Take-Down: As close to the end of Dec 31 / beginning of Jan 1 as possible

Assets

Design: Figma

The designer has noted that there changes in the design from the previous banner to accomodate being on the newer site design. The changes are:

• background color
• fonts
• button style and colour
• image

Copy: Link (refer to Phase Three: Homestretch EOY)

Surface: homepage
Languages: EN, FR, DE, ES, IT, PL, PT
Translations: link (refer to third tab)
Split Test: 3 way (33/33/33)

The variations of the CTA text will be tested. The three CTAs are in the copy document, along with the three CTA links.

A switch should be used for quickly putting up and taking down

Asset:

[slightlyoffbeat]

Questions I'm getting clarification on, that I'll have by mid day Dec 11:

• confirming the need for a split test.