The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context.
The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Specification
- v1.0 Specification (Current Version)
- v1.1 Specification is in public review, and anticipated to be finalized by the end of March, 2021
Mapping to other taxonomies
- Place Exchange has contributed a mapping between v1.0 and the DMI Taxonomy
- Aura Koljonen (Broadsign)
- Bruno Guerrero (Hivestack)
- Christian Collins (Vistar)
- Connor Peltz (Broadsign)
- Jasleen Kaur (VIOOH)
- Jason Shao (Place Exchange)
- Joshua Berg (MediaMath)
- M. Wasfi (Verizon)
- Matthew Mercuri (Samsung)
- Nicholas Babb (Adomni)
- Sweta Vasudevan (Place Exchange)
- William Hartley-Booth (The Trade Desk)
| Platform | Status | Version | Notes |
|---|---|---|---|
| Adomni | Evaluating | 1.0 | |
| Broadsign | Production | 1.0 | Supports OpenOOH v1.0.0 as of 8/3/20 |
| CAASie | Production | 1.0 | Supports OpenOOH v1.0.0 as of 07/16/20 |
| Campsite | Production | 1.0 | Supports OpenOOH v1.0.0 as of 12/03/20 |
| Hivestack | Production | 1.0 | Supports OpenOOH v1.0.0 as of 3/01/21 |
| OutMoove | Production | 1.0 | Supports OpenOOH v1.0.0 as of 09/07/20 |
| Place Exchange | Production | 1.0 | Support both DMI v1.0 and OpenOOH v1.0.0 as of 9/14/20 |
| Verizon Media | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/1/20 |
| VIOOH | Evaluating | 1.0 | |
| Vistar Media | Production | 1.0 | Supports OpenOOH v1.0.0 (parent/child levels only) as of 9/9/20 |